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Swati Rathi, Marketing Head, Godrej Appliances talks about the brand’s latest campaign.
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Retirement should feel like a second debut, not a full stop
Publised : Jun 24, 2025 10:03 AM
Has Cheil reduced their focus on Cannes?
Publised : Jun 20, 2025 1:11 PM
Forecasts, Fragmentation & Future-Proofing: What’s all on WPP Media’s Plate?
Publised : Jun 20, 2025 5:44 AM
Will Omnicom-IPG Merger Shake or Shape the Industry?
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First Ever Grand Prix for FCB India
Publised : Jun 19, 2025 1:43 AM
Ogilvy’s Gold Standard at Cannes 2025
Publised : Jun 19, 2025 1:42 AM
Leo India on what it takes to win a Gold at Cannes
Publised : Jun 19, 2025 1:41 AM
Ogilvy on a golden run!
Publised : Jun 19, 2025 1:40 AM
FCB’s ‘Lucky Yatra’ Hits the Jackpot at Cannes
Publised : Jun 19, 2025 1:39 AM
Leo India Bags Gold at Cannes
Publised : Jun 19, 2025 1:38 AM
Baba’s Blessing or Bruising? Godrej’s Cannes-Winning Backstory
Publised : Jun 18, 2025 1:28 AM
Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?
Publised : Jun 17, 2025 8:12 AM
FCB India on how their Lucky Yatra Struck Gold
Publised : Jun 17, 2025 6:57 AM
Can Havas break its 10-Year Cannes drought?
Publised : Jun 16, 2025 3:27 PM
Can MullenLowe Make Magic Without Money? José Sokoloff Gets Real at Cannes Lions 2025
Publised : Jun 16, 2025 11:46 AM
From 47 to 18: Can India Claw Back Its Cannes Glory?
Publised : Jun 16, 2025 10:14 AM
Saloni Anand on Traya, Hair Loss Myths & Building a Data-Driven Wellness Brand
Publised : Jun 16, 2025 4:52 AMTOP STORY VIEW MORE
‘Humans Respond to Humans, not Code'
In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age
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