E - PAPER
CURRENT ISSUE
LAST ISSUE
AD View
VIEWTUBE: A REVIEW OF DA DA DING BY NIKE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">A new web film by Nike India featuring actor Deepika Padukone and 10 women athletes shows the girls waking up in cities and towns across India and working out. The ad has been shared and discussed widely across the world.</span></span></p>
19th July 2016BY IMPACT Staff
INTEGRATED: ANGREZIPANTI KO ANGOOTHA
<p><span style="font-size:16px;"><font face="arial, helvetica, sans-serif">For the launch of its Canvas Unite series of phones, Micromax has launched a 360-degree campaign which focuses on some urban Indians’ love for English and the resulting running down of those whose first language is a regional one.</font></span></p>
11th July 2016BY IMPACT Staff
TVC: FINOLEX FANS – BABLOO THE ASTRONAUT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">To announce its entry into a new category - fans, Finolex, the leading manufacturer of pipes and cables, has launched a new ad film campaign</span></span></p>
27th June 2016BY IMPACT Staff
TVCS: ALTO 800 V/S DATSUN REDI-GO
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">This week, we pit two small car commercials against each other, one of the revamped Maruti Suzuki Alto 800 and another of Nissan Motors’ Datsun Redi-go.</span></span></p>
20th June 2016BY IMPACT Staff
WEB FILM: JABONG – BE YOU
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Fashion e-tailer Jabong has continued its ‘Be You’ campaign with a new brand film. The music video style commercial is shot indoors with models of all shapes, sizes and make-ups whose diverse looks go against conventions.</span></span></p>
20th June 2016BY IMPACT Staff
OUTDOOR: CAFÉ PELE – FRONT PAGE PACK
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">In the heartland of coffee, the locals have come to believe that the best quality, i.e. freshest coffee is only available at coffee shops.</span></span></p>
30th May 2016BY IMPACT Staff
TVC: Hajmola Yoodley – Shararat Hamari Duty Hai
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font: minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-US;mso-fareast-language: EN-US;mso-bidi-language:AR-SA">Dabur India has launched a campaign to announce its range of health drinks, Yoodley. In the TV fi lm, a young politician is shown giving a speech to a large crowd at a rally</span></p>
09th May 2016BY IMPACT Staff
TVC: Fevicol – Govinda Ek, Dahi Handi Anek
<p>Adhesive brand Fevicol has launched a new film centered around the annual tradition of Dahi Handi, i.e. human pyramids in Mumbai and Maharashtra</p>
22nd February 2016BY IMPACT Staff
Web Film: Edelweiss Tokio Life Insurance – Maa Kasam
<p>Edelweiss Tokio launched a web film last week featuring a young man Babloo, who has lost his mother. </p>
15th February 2016BY IMPACT Staff
Web film: British Airways – Fuelled by Love
<p>A new campaign by British airline BA has at its centre a six-minute web film that is reportedly inspired by a true story</p>
08th February 2016BY IMPACT Staff
TVCs: Titan Juxt – Smart is now stunning
<p>Watch brand Titan has launched its new range of watches in association with Hewlett Packard, and they sport features such as fitness tracking, Android & iOS integration</p>
01st February 2016BY IMPACT Staff
Mobile: Café TC – Liquor ticker
<p>Delhi NCR’s bar and restaurant Café TC recently undertook a campaign on Whatsapp to increase footfalls</p>
11th January 2016BY IMPACT Staff
TVCs: Unforgettables of 2015
<p><span style="font-size: 13.008px; line-height: 20.0063px;">In the second of two parts of our year-ender column, we look at films and campaigns from India and abroad that stuck effectively in our heads, for reasons remarkable and memorable</span></p>
28th December 2015BY IMPACT Staff
TVCs: The Forgettables of 2015
<p>In the first of two parts of our year-ender column, we look at films and campaigns from India that were such duds, you don't even remember them for being poor</p>
21st December 2015BY IMPACT Staff
TVCs: Fogg Body Spray–Kya chalraha hai?
<p>A new series of commercials launched recently by body spray brand Fogghave a similar theme. In all the films, one character walks in to a mundane or unusual situation and asks the question, ‘Kya chal raha hai?’</p>
14th December 2015BY IMPACT Staff
Web film: Edeka – Time to come home
<p>Supermarket corporation Edeka in November end launched a commercial which has since gone viral</p>
08th December 2015BY IMPACT Staff
Web film: Alibaba – President’s Message
<p>Chinese online retailer Alibaba made a video featuring Hollywood actor Kevin Spacey in his ‘President of America’ character in the run up to Singles Day, their annual shopping festival</p>
23rd November 2015BY IMPACT Staff
TVCs: Zomato app–Mother and Father
<p>Food delivery application Zomato has launched two new films in its new campaign</p>
16th November 2015BY IMPACT Staff
TVC: Made of Mettle–Maruti Suzuki Baleno
<p>Two weeks back, Indian car major Maruti launched a TVC for Nexa, its new chain of retail automotive showrooms across India</p>
09th November 2015BY IMPACT Staff
TVC: Bicester Village – The New Standard
<p>An outlet shopping centre designed like a village close to Oxfordshire, England, launched two new spots last week</p>
02nd November 2015BY IMPACT Staff
TVC & OOH: Asian Paints Royale Play – Let’s play again
<p>Actor Deepika Padukone is shown relaxing at home when a friend rushes in her room and snatches her diary. In the playful moments that follow, they end up facing a plain wall and decide to paint it</p>
26th October 2015BY IMPACT Staff
TVC: Ambuja Cementfeat. The Great Khali
<p>Ambuja Cement last week unveiled its latest spot featuring wrestler and WWE personality The Great Khali</p>
19th October 2015BY IMPACT Staff
TVC: Love Condom – Football or father
<p>With nine months to go for Euro 2016, arguably the biggest football competition after the World Cup, a condom brand is asking men to use its product for a month, to avoid pregnancy and delivery during game time next year</p>
12th October 2015BY IMPACT Staff
TVCs: Orient LED lighting –Toss and Presentation
<p>CK Birla Group firm Orient Electric has unveiled two new films as part of its ‘Switch to Smart’ campaign that was launched in April last year</p>
05th October 2015BY IMPACT Staff
TVC: Shaadi.com – My Conditions Apply
<p>Matrimony portal Shaadi.com has revamped its identity again, with a campaign with Indian women as the focus</p>
28th September 2015BY IMPACT Staff
TVC: H&M – Close the Loop
<p>Swedish fashion company H&M, as part of its mission to encourage recycling of clothes, has launched a new film voiced by singer Iggy Pop</p>
21st September 2015BY IMPACT Staff
Outdoor: Ola Prime time
<p>Cab aggregator Ola has introduced a new promotion in select cities, Prime Time. On pre-announced dates and times, it picks lucky customers, who are surprised to find a celebrity as their chauffeur</p>
14th September 2015BY IMPACT Staff
Integrated: Under Armour–Rule Yourself
<p>American sports clothing and accessories brand Under Armour has launched a new campaign featuring three of America’s top athletes </p>
07th September 2015BY IMPACT Staff
TVC: Lucozade Energy – Find Your Flow
<p>A new campaign for energy drink Lucozade talks of finding one’s rhythm and keeping it. Its film shows regular workers such as a window-cleaner, a librarian, a kebab shop chef etc. doing their tasks with super-fast moves, all shot in slow-motion</p>
31st August 2015BY IMPACT Staff
Surf Excel Matic–As Good As Mom’s Hand Wash
<p>HUL’s top detergent brand for washing machines has launched a new campaign which communicates that clothes washed in this product are as good as those washed by mothers with their hands</p>
27th July 2015BY IMPACT Staff
TVC: Braun – Next Level
<p>Consumer products brand from Germany, Braun has recently launched a campaign by the name #readyforthenextlevel</p>
20th July 2015BY IMPACT Staff
Web film : Kinley– #GiveTruthAChance
<p>Coca-Cola’s packaged drinking water brand Kinley’s new film as part of its ‘truth’ campaign features young and old Indians in a variety of social situations</p>
13th July 2015BY IMPACT Staff
TVC : Scotch Brite–Oh My Lord!
<p>3M’s scrub pad brand Scotch Britehas been re-launched with an objective to communicate ‘the singular benefit of its long life’</p>
06th July 2015BY IMPACT Staff
Webfilms : OYO Rooms & Whisper
<p>Around Fathers’ Day last week, budget hotel chain OYO Rooms launched a web film starring veteran actor Piyush Mishra playing a middle aged father</p>
29th June 2015BY IMPACT Staff
OOH : Biocoop – the most eco-friendly campaign ever
<p>French organic food retailer, to raise awareness about its earth friendly ethics and philosophies, produced an integrated campaign with minimum elements that produced carbon</p>
22nd June 2015BY IMPACT Staff
TVCs : Hockey World League & The Ashes 2015
<p> India’s Star Sports is promoting the Hockey World League that features the national team <span style="font-size: 13.0080003738403px; line-height: 1.538em;">and shows a sparsely attended press conference where the team’s top players are sitting with the coach </span></p>
15th June 2015BY IMPACT Staff
TVC: Changyou Games– Playing can’t be bad
<p>Around the release of its three new online games, Chinese game developer Changyou has launched a campaign with three new films</p>
18th May 2015BY IMPACT Staff
Integrated: Fortune Oil – Mother Exchange
<p>Adani Wilmar’s cooking oil brand has unveiled an initiative as part of last year’s ‘Ghar ka khana, ghar ka khana hota hai’ campaign</p>
11th May 2015BY IMPACT Staff
TVC: United Healthcare: Our song
<p>One of the American health insurer’s new campaign films features an obese couple breaking into spontaneous dance in their dining room when the song ‘Time of my life’ comes on the radio</p>
04th May 2015BY IMPACT Staff
Direct Marketing: Samsung Back-up Memory Project
<p>Last year, Samsung Tunisia collaborated with the Tunisian Alzheimer Association to develop a phone application that would work as an interactive memory bank for an Alzheimer’s patient</p>
15th April 2015BY IMPACT Staff
TVC: Taco Bell – Routine Republic
<p>To introduce its new breakfast menu and launch its biscuit taco to take on competitor McDonald’s, Taco Bell has unveiled a multimedia campaign, which instigates people to ‘defect’ from their routine</p>
06th April 2015BY IMPACT Staff
Integrated: The Frooti life
<p>Parle Agro’s mango drink Frooti has revamped its visual identity and unveiled it in a new campaign. While retaining its yellow theme, it has introduced bold, bright colours and a block typeface</p>
30th March 2015BY IMPACT Staff
TVC: Retirement (Vodafone) v/sIce-Cream (Airtel)
<p>Two newly launched campaigns from Vodafone and Airtel tow the emotional line to promote their services for smartphones. </p>
23rd March 2015BY IMPACT Staff
TVC: Meat & Livestock – You’re better with beef
<p>A montage of people doing various things involving physical effort is set against the background score of game commentary</p>
16th March 2015BY IMPACT Staff
TVC: Cinthol–Alive is Offline
<p>Taking further its initial campaign of ‘Alive is Awesome’, Godrej’s cosmetic brand Cinthol has launched a new film that urges its target audience to go off the Internet and indulge in nature</p>
09th March 2015BY IMPACT Staff
TVC: Always - #LikeAGirl
<p>P&G’s sanitary pad brand’s campaign was based on a social experiment that asked a cross-section of people to act out phrases such as ‘run like a girl’ and ‘fight like a girl’ </p>
02nd March 2015BY IMPACT Staff
TVC: MTS Homespot–Internet baby returns
<p>Launched during the recent India-Pakistan game, telecom firm MTS’s new film is for its plug-in WiFi product</p>
23rd February 2015BY IMPACT Staff
TVC: JSW Steel–Geeta Phogat’s story
<p>Mumbai based steel major JSW has unveiled a new brand campaign featuring Geeta Phogat, the first Indian woman to win a wrestling gold at the 2010 Commonwealth Games</p>
09th February 2015BY IMPACT Staff
TVCs: Disney India–Shanivaar Ravivaar for Parivaar
<p>Having changed its weekend programming approach to be more GEC-like, Disney India has unveiled new films promoting the shift</p>
02nd February 2015BY IMPACT Staff
TVC: Boost World Cup Anthem–Hey Champion, Stay Champion!
<p>About a month before the Cricket World Cup where India goes as defending Champion, energy drink Boost unveiled an anthem to cheer the team and their two ambassadors, MS Dhoni and Virat Kohli</p>
27th January 2015BY IMPACT Staff
TVC: Khudko kar buland–Birla Sun Life Insurance
<p><span style="line-height: 20.0063037872314px;">The finance house’s latest film tells the life story of a single father and his autistic son</span></p>
19th January 2015BY IMPACT Staff
TVC: Dabur Vatika–#BraveAndBeautiful
<p><span style="line-height: 20.0063037872314px;">The hair brand’s new film opens with a bald woman looking at an old picture of her when she had hair</span></p>
12th January 2015BY IMPACT Staff
TVC: Asian Paints–Weather Report & Pappu Daring
<p>A new commercial for the paint brand’s exterior variant shows a couple at their spacious bungalow</p>
05th January 2015BY IMPACT Staff
TVCs: Best and Worst of 2014
I’m calling 2014 the year when Indian advertising became an ongoing short film festival. YouTube may have been around from long but this was the year when advertisers truly stretched possibilities of the longer online film,with note-worthy work by Kindle, Durex and Commonfloor.com.
29th December 2014BY IMPACT Staff
TVC: Samsung Curved UHD: TV deserves a better TV
<p><span style="line-height: 20.0063037872314px;">A family is shown setting up a new curved television in their drawing </span><span style="line-height: 1.538em;">room. From the perspective of the TV, they are then depicted in various </span><span style="line-height: 1.538em;">moods and positions on the couch, watching different shows at different </span><span style="line-height: 1.538em;">times of the day and night</span></p>
21st December 2014BY IMPACT Staff
Web films: Uncommon cities–Commonfloor.com
<p><span style="line-height: 20.0063037872314px;">The Mumbai film takes the narrative form of a poetry, its visuals depicting a day in the life of the city and its common characters</span></p>
15th December 2014BY IMPACT Staff
Interactive: iZettle–The 12 Hour Store
<p><span style="line-height: 20.0063037872314px;">A Swedish mobile payments company whose product, iZettle, supports and promotes small businesses, decided to go beyond conventional advertising to reach out to its audience – SMEs</span></p>
08th December 2014BY IMPACT Staff
TVC: McDonald’s–Fry Security App
<p><span style="line-height: 20.0063037872314px;">Tapping upon the behaviour of fast food consumers of picking up a French fry or two from a friend’s plate, McDonald’s Canada created an app for ‘security’ </span></p>
01st December 2014BY IMPACT Staff
Web film: HE deodorants–#ShowMenSomeLove
<p><span style="line-height: 20.0063037872314px;">Emami’s men’s deodorant brand ‘HE’ is celebrated International Men’s Day on November 19 with a song featuring young men asking to be loved</span></p>
24th November 2014BY IMPACT Staff
TVC: Sverdlovsk Diabetic Society–My friend diabetes
<p><span style="line-height: 20.0063037872314px;">A public interest filmfor a non-profit institution working for diabetics and persons with disabilities is a first-person monologue by a man</span></p>
17th November 2014BY IMPACT Staff
TVC: Kindle Paperwhite–Joy of reading
<p><span style="line-height: 20.0063037872314px;">The reading device Kindle’s first mainstream commercial for the Indian market opens with a man paying his respects to his dead mother’s picture before leaving his city home for a remote beach village</span></p>
10th November 2014BY IMPACT Staff
TVC : Mumbai Mirror – Hated by some
<p><span style="line-height: 20.0063037872314px;">The second film in the ‘I am Mumbai’ series by Mumbai Mirror depicts four wrongdoers of the city, based on real stories reported by the daily</span></p>
03rd November 2014BY IMPACT Staff
TVC: Plan Parent – Girls hijack primetime
<p><span style="line-height: 20.0063037872314px;">To draw attention to the issue of child marriages, Belgian NGO ‘Plan’ in association with a Brussels-based agency last week unveiled a campaign that ‘hijacked’ age warnings before 12+ movie trailers in DVDs, theatres and YouTube</span></p>
27th October 2014BY IMPACT Staff
TVC: Yeh Diwali football wali–Hero ISL
<p><span style="line-height: 20.0063037872314px;">A festive film by the Indian Super League, a new club-based football competition, features top international footballers from its franchises doing football drills with fireworks</span></p>
20th October 2014BY IMPACT Staff
TVC: Pressure is good–Pepsi
<p><span style="line-height: 20.0063037872314px;">Pepsi’s new ‘pressure is good’ film features Indian cricket team vice-captain Virat Kohli chatting with a TV journalist in a dressing room about ‘pressure’</span></p>
13th October 2014BY IMPACT Staff
TVC: Volkswagen Tiguan – Priorities
<p><span style="line-height: 20.0063037872314px;">In a new commercial for its SUV model Tiguan, German automobile company Volkswagendepicts a father doing routine activities with and for his two children</span></p>
06th October 2014BY IMPACT Staff
TVC : H&M – Go Green, Wear Blue
<p><span style="line-height: 20.0063037872314px;">The latest film from the Swedish retail clothing giant opens with abstract blue textures and a voiceover hinting that we breath and are surrounded by ‘blue’</span></p>
29th September 2014BY IMPACT Staff
TVC: Amul – Mooch (Part II)
<p><span style="line-height: 20.0063037872314px;">The second film of milk co-operative Amul’s ‘mooch’ campaign of July begins with a man entering a men’s saloon with his daughter in uniform</span></p>
22nd September 2014BY IMPACT Staff
TVC: Recharge nahi - Freecharge
<p><span style="line-height: 20.0063037872314px;">Online recharge platform Freecharge’s first commercialis a dig at nagging parents. It featuresurban men and women impersonating their parentsby listing their taunts about various expenses</span></p>
15th September 2014BY IMPACT Staff
TVC: Story of Shubhpreet– iBall
<p><span style="line-height: 20.0063037872314px;">Electronic firm iBall’s new web film tracks the journey of amputee Shubhreetfrom her home Sangroor to the platform of a popular talent show</span></p>
08th September 2014BY IMPACT Staff
Outdoors: L&PM Pocket Books – Carry Great Stories with You
<p><span class="apple-style-span"><span lang="EN-US" style="font-size: 13pt; line-height: 115%; font-family: Cambria, serif;">The top publisher of pocket books in Brazil wanted to communicate its USP – the convenience of carrying its products in one’s pocket</span></span></p>
01st September 2014BY IMPACT Staff
TVC: Commonfloor.com – Benaam Ghar
<p>The commercial for a new housing portal is made to resemble a horror film from the 80s. It begins with a couple driving to a deserted location,complete with the movie title and typical music</p>
25th August 2014BY IMPACT Staff
TVC: Micromax –Unite Anthem
<p>A rendition of AR Rahman’s track ‘Roobaroo’, the song is written in nine languages and is shot in studios as well as rural and urban areas, interspersed with shots of common folks carrying tiny flags of alphabets from regional languages</p>
18th August 2014BY IMPACT Staff
Interactive: Expedia – #ThrowMeBack
<p>Online travel company Expedia, to promote summer travelling, tapped on the nostalgia factor in its new interactive campaign</p>
11th August 2014BY IMPACT Staff
TVC: Boss – Airtel
<p>A boss gives her two subordinates an unrealistic deadline, which a bearded man in focus takes after a failed protest</p>
04th August 2014BY IMPACT Staff
TVC: To love is to share – Nestle Alpino
<p>A year after its launch campaign, Nestle’s premium confectionery brand Alpino has continued the initial approach</p>
28th July 2014BY IMPACT Staff
Interactive: Rainforest Foundation –Ronaldo’s Haircut
<p>Capitalizing on the football season and popularity of Cristiano Ronaldo, a Norwegian NGO that works to protect rainforests launched an interactive campaign asking the Portuguese footballer to get a haircut</p>
14th July 2014BY IMPACT Staff
TVC: T-Mobile’s Wi-Fi Dogs
<p>With one of the most ridiculous premises in the history of modern advertising, this one-and-a-quarter minute TVC will have viewers watching and guessing the brand till the very end. It is about ‘Wi-Fi dogs’ that help you find free Wi-Fi on your holiday</p>
07th July 2014BY IMPACT Staff
TVC: Honda Mobilio feat Kapil Sharma
<p>Indian television’s comedian Kapil Sharma plays a car salesman in the first instalment of a reported web series for Honda Mobilio, a seven-seater car</p>
30th June 2014BY IMPACT Staff
TVC: Fortune Oil – Ghar ka Khana
<p>The over four-and-a-half minute film winds up with ‘dadi’ her grandson dal and him weakly tugging at the container. “Ghar ka khana, ghar ka khana hota hai”, the tagline reads</p>
23rd June 2014BY IMPACT Staff
TVC: TAM Airlines–Catimba
<p>With FIFA fever all over, brands across segments have bought massive airtime to show off their grandiose campaigns. Amongst the crowd, the one that caught our eye was this film by Brazil’s biggest airline TAM</p>
15th June 2014BY IMPACT Staff
TVC: Magistral Dishwash–Hospital
<p>Half a century ago, there were enough ads to raise the eyebrows of today’s feminists. However with time, advertisements are moving from offensive stereotypes to encouraging gender equal roles like this tongue in cheek ad by Argentina’s Magistral Dishwasher</p>
08th June 2014BY IMPACT Staff
TVC: Airtel’s 4 am Friends v/s Carlsberg’s Friends To The Test
<p>‘Har Ek Friend Zaroori Hota Hai” – Airtel takes its tagline further by staging a prank with a young man who places a “distress call” to his friends. However, this ad is uncannily similar to beer brand Carlsberg's campaign based on a prank called ‘Friends To The Test' which was unveiled last year</p>
03rd June 2014BY IMPACT Staff
Web film: KFC–Love Story
<p>We review the new web film from KFC - Love Story - that enacts a love story between a non-vegetarian burger with a vegetarian one, and as in all tragic love stories, the twain shall never meet. The brand uses animation to send the message that at KFC, veg and non-veg don’t mix</p>
26th May 2014BY IMPACT Staff
Print: Kurl-On Mattress
<p>The controversy generated by the latest Print campaign from the mattress brand Kurl-On, with the tagline ‘Bounce Back’, has us wondering if the ad featuring Malala Yousafzai is a set-back for our advertising standards</p>
19th May 2014BY IMPACT Staff
Outdoor: Man v/s woman MMA fight
<p>Domestic violence is rarely spoken about in the public forum but a heavily promoted mixed gender Mixed Martial Arts fight managed to bring this grave issue into the spotlight and also got millions talking about it</p>
12th May 2014BY IMPACT Staff
TVC: Nike Football – Winner Stays
<p>The second film of Nike’s ‘unofficial’ FIFA 2014 campaign kicks off in a park. When young boys of opposing teams name themselves by football icons before playing, they magically turn into them as <span style="line-height: 1.538em;">the game proceeds. </span></p>
05th May 2014BY IMPACT Staff
Web film: Durex – Do the Rex
<p>Durex India’s new film is a two-minute music video starring actor Ranveer Singh. Launched on a microsite and later on social media, it features a rap song titled ‘Do the Rex’ and a dance sequence <span style="line-height: 1.538em;">with recurring signature moves</span></p>
28th April 2014BY IMPACT Staff
TVCs:‘Acche din..’ v/s ‘Har Haath Shakti..’
<p>In the middle of the ongoing Lok Sabha elections, we look at what works and what doesn’t in the advertisements, featuring the aam aadmi, put out by the two principal political parties, Congress and BJP</p>
21st April 2014BY IMPACT Staff
TVC: Turkish Cargo – Globalize Your Business
<p>In our ViewTube section, we review the latest business-to-business spot for Turkish Airlines’ cargo services and tell you why this advertisement which uses the domino effect really works</p>
09th March 2014BY IMPACT Staff
TVC: Coca-Cola
<p><span style="line-height: 1.538em;">Spreading happiness has been Coke’s marketing focus for a while and the beverage major is back with the ‘Open Happiness’ series spot, which is placed in rural India. But does their latest effort, which stars Deepika Padukone and Farhan Akhtar, work?</span></p>
02nd March 2014BY IMPACT Staff
TVC: Cadbury’s Perk v/s Nestle’s Munch
<p>Another round of ad wars hit our screens, this time it’s Cadbury’s Perk taking on Nestle’s Munch. First up, was Cadbury who took a pot-shot at Perk for its lesser weight (and less wafer layer) only to have Nestle hitting back with, not everything with more weight adds to taste</p>
23rd February 2014BY IMPACT Staff
TVC: Cadbury’s 5 Star–Condition Serious Hai
<p>Cadbury India’s films for 5 Star have always been known for their humourous content, (remember the antics of Ramesh and Suresh) and the latest one tells us how ‘5 Star andar, seriousness bahar’ cures the disease called ‘seriousness’</p>
16th February 2014BY IMPACT Staff
What caught our eye at Super Bowl
<p>Superbowl = Guaranteed eyeballs = Brands unveiling their ad films; and this year was no different. However, as no spot really stood out, we pick our top three spots </p>
10th February 2014BY IMPACT Staff
Interactive: Gome Electronics–Love Delivery Box
<p>For the Chinese New Year, electronics retailer Gome has launched an activity at its outlets which helps its customers record personal messages to send along with the gadgets they buy</p>
03rd February 2014BY IMPACT Staff
Web film: Birla Sun Life - The Mutual Fund Song
<p>The latest in an investor education series by Birla’s mutual fund brand is a song that attempts to bust common myths regarding the investment option. </p>
26th January 2014BY IMPACT Staff
TVCs: P&G – Winter Olympics and Vikram Tea – Meri Mom
<p>In a diptych, we look at two recent ad films, one for P&G the other for a local tea brand, with mothers as lead characters </p>
12th January 2014BY IMPACT Staff
TVC: Turkish Airlines – Kobe vs Messi
<p>This TVC by the airline shows football star Lionel Messi and basketball player Kobe Bryant in a ‘selfie war’ that takes them around the world. </p>
06th January 2014BY IMPACT Staff
TVC: Best and Worst of 2013
<p>In the last hurrah of this column this year, we look back at the advertising campaigns, films, and stunts in India and overseas that made us look up and notice… by being outstanding or a downright flush of the client’s funds.</p>
30th December 2013BY IMPACT Staff
TVC: BookMyShow.com – Triangle and Sad Endings
<p>Two new spots for the online ticketing site BookMyShow follow <span style="line-height: 1.538em;">a Bollywood theme and feature college-goers</span></p>
23rd December 2013BY IMPACT Staff
TOP STORY
Jewels in the Sky
Shantiswarup Panda (Indriya, Aditya Birla Group) and Ajay Mehta (WPP Media India) talk on how ‘Aasmaniyat’ transformed theatre ceilings into a starry canvas
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT -
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022
VIDEO GALLERY VIEW MORE
