Dabur India Limited is the fourth largest FMCG company in India with revenues of over Rs 6,170 crore and market capitalization of Rs 26,000 crore. Building on a legacy of quality and experience of over 127 years, Dabur is today a most trusted name and the world’s largest Ayurvedic and natural healthcare company.
A world leader in Ayurveda with a portfolio of over 250 herbal and Ayurvedic products, Dabur has five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit juices and beverages, and Fem for fairness bleaches and skin-care products.
Today, Dabur operates in key consumer product categories like hair-care, oral-care, healthcare, skin-care, home-care and foods. The company has a wide distribution network, covering over 5.8 million retail outlets in both urban and rural markets.
Dabur’s products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, Africa, SAARC countries, the US, Europe and Russia. The brand’s overseas revenues account for over 30% of the total turnover.
The 127-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medical company. From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest ndian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance and innovation.
CREATIVE AGENCIES: McCann Erickson, Law & Kenneth, Brand David, Pickle, Contract, LoweLintas
MEDIA PLANNING AGENCY: Maxus
Sunil Duggal, Chief Executive Officer, Dabur India Limited
As a company, Dabur is highly connected to its consumers and develops products that meet their needs and requirements. Dabur has also been at the forefront of innovation with a high degree of consumer insight going into the development of each product. Listening to our customers and translating their expectations into business value is an important process at Dabur. It is this deep understanding of the consumer and their specific needs that have helped us to specially tailor products for them.
Devendra Garg, Senior Executive Director-Consumer Care, Dabur India Limited
Dabur has embraced technology in a big way to reach out to and serve the needs of the modernday consumer better. For the rural audience, in order to improve on the consumer connect, we need to move beyond traditional media like Radio, Television and Cinema. We plan to roll out special initiatives to engage consumers and allow them to experience our products, particularly Dabur Amla hair oil, Fem bleaches, Gulabari and Dabur Chyawanprash.
Sunil Duggal, CEO
PD Narang, Group Director
Jude Magima, Sr Executive Director (Operations)
A Sudhakar, Sr Executive Director (HR)
Devendra Garg, Executive Director (Consumer Care)
George Angelo, Executive Director (Sales)
K K Chutani, Sr Vice President (Marketing)