<p>Godrej Consumer Products Limited (GCPL) is the flagship company of the 115-year-‘young’ Godrej Group, founded in 1897 by lawyer-turned locksmith Ardeshir Godrej.</p>
25th March 2014<p>Max Life Insurance, a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd, offers comprehensive life insurance and retirement solutions to over 30 lakh customers. </p>
25th March 2014<p>Honda Motorcycle and Scooter India (HMSI) is a wholly-owned Indian subsidiary of Honda Motor Company, Limited, Japan. </p>
25th March 2014<p>Britannia is India’s leading food company with unmatched presence and leadership in key categories of bakery and dairy products.</p>
25th March 2014<p>Established in 2000, HDFC Life is India’s leading long-term life insurance solutions provider. </p>
25th March 2014<p>Raymond Limited, a leading textile and apparel company in India, has a heritage spanning 87 years. </p>
25th March 2014<p>Coca-Cola in India is the country’s leading beverage company with an unmatched portfolio of beverages. </p>
24th March 2014<p>Dabur India Limited is the fourth largest FMCG company in India with revenues of over Rs 6,170 crore and market capitalization of Rs 26,000 crore</p>
24th March 2014<p>Ford India was established in 1995 as a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. </p>
24th March 2014<p>Tata Sky Ltd., a JV between the Tata Group and Star, offers viewers pay television through its nationwide satellite television service. </p>
24th March 2014<p><span style="line-height: 1.538em;">Creativeland Asia was founded by Sajan RaJ Kurup with four people and four Macs at his dining table. </span><span style="line-height: 1.538em;">Today, it is a belief shared by 90 people across two full-fledged offices in India and nine strategic </span><span style="line-height: 1.538em;">offices in Asia. </span></p>
24th March 2013<p>We look at global communications consultancy agency Maxus. The agency is part of the WPP Group and GroupM WPP’s media investment management arm and provides a full range of communication solutions for blue-chip clients.</p>
18th March 2013<p><span style="line-height: 1.538em;">The term USP was termed by ad legend Rooser Reeves while he was part of Bates. Today Bates Chi & Partners’ USP is Bold Ideas, Intelligently Activated.</span></p>
11th March 2013<p><span style="line-height: 1.538em;">MediaCom India was launched five years ago (quite uniquely) as a joint venture between GroupM and Madison. Today it is one of the fastest growing agencies in the country. We look at what is ‘The Essence’ that makes up this agency.</span></p>
18th February 2013<p><span style="line-height: 1.538em;">Allied Media Network Pvt. Ltd. Is the media planning, evaluation and buying arm of Percept Limited. It is </span><span style="line-height: 1.538em;">the youngest Media AOR in India, formed in December, 2007, and is one of the fastest growing too.</span></p>
28th January 2013<p>BBDO India is the youngest full service agency in the BBDO Worldwide Network. It was established in 2008 to deliver on the global BBDO promise of The Work the Work the Work – in the absence of which nothing else matters.</p>
14th January 2013<p>JWT India is a leading integrated communications company, headquartered in Mumbai since 1929. It specializes in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications.</p>
23rd December 2012<p>Started in 1988, by the legendary Sam Balsara - soft-spoken Sam, as the industry knows him - Madison World (the holding company of Madison Media) today is a 24-year-old diversified communication group.</p>
22nd July 2012<p>In India, Carat, launched in 1997, remained the only brand of Aegis Media until 2008, when in a major relaunch, all the other power brands of Aegis Media - Vizeum, Posterscope, Isobar and Iprospect - were brought in within an eight-month period.</p>
05th August 2012<p>Havas Media was launched in India in 2006, and is the media arm of French advertising group Havas, the sixth largest advertising group in the world.</p>
20th August 2012<p>Grey India has adopted the ‘Famously Effective’ tagline of Grey Global Group. They believe that their agency is a combination of both ‘famous’ and ‘effective’ and this reflected from the campaigns that they create.</p>
02nd September 2012<p>The Starcom MediaVest Group (SMG) is one of the youngest, largest and most diversified media networks in the country. Globally, SMG is the largest single media agency network, as per RECMA 2010 & 2011.</p>
17th September 2012<p>Mindshare was started in 1997, the first and only start-up of the WPP group. Before Mindshare, full service agencies ruled the roost, but it came in with a new proposition: that media could be a starting point for all communication.</p>
30th September 2012<p>Started in 1996, the R K Swamy Media Group is among the leading media agencies in India with a national footprint.</p>
15th October 2012<p>Today, the DDB Mudra Group operates out of its offices in 15 leading cities and is represented in more than 22 other locations.</p>
28th October 2012<p>One evening in 1973, three stalwarts of the advertising world came together to discuss the state of creativity in advertising. Increasingly, they had the sense that advertising and communication in the country had stopped evolving.</p>
10th November 2012<p>Leo Burnett was one of the most highly regarded admen of all time, even named by Time Magazine as one of the ‘100 Most Influential People’ of the 20th century.</p>
25th November 2012<p>Today, 26 years later, it is one of the largest independent ad agencies in the country, and part of the Crayons Communications Group, with seven full-fledged offices in India and an overseas branch in Dubai.</p>
09th December 2012Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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