Established in 2000, HDFC Life is India’s leading long-term life insurance solutions provider. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life Plc, the leading provider of financial services in the United Kingdom.
The company offers a range of individual and group insurance solutions that meet various customer needs such as protection, pension, savings, investment, and health. The company also offers women’s plans to meet specific needs of women. Customers have the added advantage of customising plans, by adding optional benefits called riders, at a nominal price. The company currently has a large range of retail and group products in its portfolio, along with riders.
HDFC Life continues to have the widest reach with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. It has a strong presence in its existing markets with a base of financial consultants and network of corporate agents and bank partners.
HDFC Life continues to focus on five key strategic themes: be a leader in providing long-term insurance solutions; fortify and diversify distribution channel mix; own select customer segments and product categories; deliver unique customer experience; and achieve cost leadership across the delivery chain.
Swabhimaan, HDFC Life’s CSR initiative, aims to improve and enhance the quality of life of communities in which the company operates thereby helping to create an equitable society. The CSR framework operates around three pillars — people, planet, and inclusive growth.
The new campaign focuses on inculcating among parents with young children the habit of disciplined and systematic investment planning. Using a child’s birthday as a trigger, the ad encourages parents to play an ‘active role’ in financial planning for their child, and drives the need to buy a child plan early to build a bigger corpus.
CREATIVE AGENCY: Leo Burnett
MEDIA PLANNING AGENCY: Maxus
Amitabh Chaudhry, MD & CEO, HDFC Life
We are a customer-centric company and are focused on ‘growth with quality’ for long-term benefits to both customers and HDFC Life. We strive to sell the right product to the right customer segment, communicate the complete features of products to our customers, and share and receive the right set of documentations from them. We have sound adherence to ‘values’ and have no tolerance to unethical practices.
Sanjay Tripathy, Senior Executive Vice President, Marketing, Product, and Direct Channels, HDFC Life “We have embarked on a transformation drive to create a digital first organisation for customer delight. Consumers are ‘in charge’ in today’s inter-connected world, and social, cloud, mobility and big data will have a big influence in marketing strategies. In this dynamic environment, we are trying to drive enterprise-wide transformation and create measurable value by redefining marketing with future oriented investments.”
• Amitabh Chaudhry, MD & CEO
• Vibha Padalkar, ED & CFO
• Srinivasan Parthasarathy, Chief Actuary and Appointed Actuary
• Prasun Gajri, CIO
• Rajendra Ghag, Senior EVP & CHRO
• Sanjay Tripathy, Senior EVP, Marketing, Product and Direct Channels
• Subrat Mohanty, EVP, Strategy, Customer Relations, Persistency and Technology
• Sanjeev Kapur, EVP, Institutional Sales and HNI Sales functions
• Suresh Badami, CDO