MediaCom India was launched five years ago (quite uniquely) as a joint venture between GroupM and Madison. Today it is one of the fastest growing agencies in the country. We look at what is ‘The Essence’ that makes up this agency.

"/> MediaCom India was launched five years ago (quite uniquely) as a joint venture between GroupM and Madison. Today it is one of the fastest growing agencies in the country. We look at what is ‘The Essence’ that makes up this agency.

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