Have you seen Coca-Cola’s latest ‘Thanda’ campaign wherein actor Ishaan Khattar, drained from the heat, boards a ladies special bus and realizes it only after having a sip of chilled Coca-Cola?
Not just Coca-Cola, a huge number of brands have come up with innovative campaigns this summer. In terms of business opportunity, the summer this year has been entirely different from that of 2020 and 2021, when the Covid-19 pandemic played spoilsport. Unlike the previous two years, this year the markets are open and people have the option of going around and shopping, travelling to their hometowns, visiting the hill-stations etc. like they would do in the pre-pandemic world, triggering a trend of revenge spending. While the scenario has turned somewhat normal now, the two years of the pandemic brought about a lot of changes in the world of marketing and advertisement. It expedited the process of digitalization and also redefined almost all parameters. Getting adapted to changes, most brands this year, have bounced back with robust marketing plans. According to the industry leaders, the marketing spends of this summer are expected to grow by 15-20%.
