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BY Eularie Saldanha

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Ab direct customer ko car bechni ho, toh bhi CARS24!

Agency: Lowe Lintas
Client: Gajendra Jangid, Nida Naushad, Aditi Tiwari
Creative: Joy Mohanty, Manzoor Alam, Aarti Srinivasan, Vaibhav Pandey, Snigdha Malhotra
Account Management: Tanul Bhartiya, Raghvendra Singh
Planning: Anurag Prasad, Punit Singh
Production House: Handloom Pictures (Director: Ram Subramanian)


In our first initiative for Cars 24, we spotted a unique problem - that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars 24 was indeed the best place to meet those buyers, directly.

Janmenjoy Mohanty
Regional Creative Officer, Lowe Lintas


This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.

Nida Naushad
Brand Head, CARS24

BRAND: Voltas Beko

Creative Agency: Wunderman Thompson, Delhi
Managing Partner & Sr. VP: Joy Chauhan
CCO: Senthil Kumar
Creative Team: Siddharth Prasad, Malini Patnaik
Servicing Lead: Charu Bhatnagar
Account Management: Rahul K Singh, Drishti Ganguly
Planning: Pinaki Bhattacharya, Nikhil Thakkar
Production House: Small Fry


This communication is so real, because each one of us has been in the same boat due to the lockdown. Getting this right meant understanding the exact emotions of our consumer. Covid-19 will expedite the inclusion of technology in our kitchens and homes. We expect the demand to rise and the momentum to continue and this is just the beginning.

Joy Chauhan
Managing Partner, Wunderman Thompson, Delhi


We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.

Prasenjit Basu
Marketing Head, Voltas Beko

BRAND: Motilal Oswal
‘Skin in the Game’

Agency: Mullen Lintas
Motilal Oswal Team Executive Director, Marketing: Ramnik Chhabra
Vice President, Marketing: Charles Nadar
Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank
Salaskar, Chandni Dave, Johns Joy, Pintu Bisoyi, Aswirbaad Das
Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah
Planning: Ekta Relan
Production House: Nirvana Films
Director: Kishore Iyer


It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was was conceptualised pre covid but executed post Covid to show that they themselves invest in the equity fund that they promote, showing off their skin in the game.

Garima Khandelwal
Executive, Creative Director, Mullen Lintas


To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking!

Ramnik Chhabra
Executive Director Head, Marketing, Motilal Oswal Financial Services Limited (MOFSL)

BRAND: MP Tourism

Agency: Crayons Advertising
Vice President: Shekhar Suri
Servicing Lead: Himanshu Premi
Media Lead: Lavi Aggarwal
Creative & Copy Lead: Akriti Bahl
Art Lead: Rohan Alfred
Production House: Fullmoon productions
Film Director: Vishal Shekhar


#SabKuchJoDilChahe is a full-fledged digital campaign that unfolds the marvels of Madhya Pradesh through a one-of-its-kind story-telling approach. The first 2 phases of the campaign have already recorded a remarkable organic growth rate for the brand, while the 3rd phase is only going to increase the traction further.

Shekhar Suri
Vice President, Crayons Advertising


#SabKuchJoDilChahe showcases the myriad experiences presented to every traveller visiting the state of Madhya Pradesh. This fascinating heart of India offers everything that the heart desires, and our latest campaign brings those unusual experiences to life in the most articulate manner.

Sonia Meena
(IAS) AMD, MP Tourism

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Tags : IMPACT Voltas Beko CARS24 Motilal Oswal MP Tourism