BRAND: GOODKNIGHT
AD: SMART SPRAY
CREDITS
Agency: Wunderman Thompson
AGENCY
“We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for eight long hours, which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”
Priya Pardiwalla & Steve Mathias
VPs & ECDs, Wunderman Thompson, Mumbai
CLIENT
“Goodknight Smart Spray is a single solution for all mosquito problems. With this TVC, we aim to reach out to households and communicate how Smart Spray is an ideal package where they don’t need to choose between instant action and long-lasting solutions.”
Sunil Kataria
CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL)
BRAND: BAJAJ AUTO
AD: PULSAR STUNT
CREDITS
Agency: Ogilvy
AGENCY
“The ‘Pulsar Stunt’ font is a unique tribute to Pulsar-mania around the world. Pulsar riders can use these GIFs and fonts to express themselves on social media like never before. Finally, the biking community has a font they can call their own.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India
CLIENT
“The love for bikes and an affinity for thrill are the most recognisable traits of a Pulsar rider. We created a dynamic font to allow them to express this passion on social media, staying true to their pursuit of thrill on their Pulsar.”
Narayan Sundararaman
Head of Marketing, Bajaj Auto Ltd
BRAND: HONDA MOTORCYCLE & SCOOTER INDIA PVT. LTD
AD: ZINDAGI DO PAHIYON SE CHALTI HAI
CREDITS
Agency: Dentsu One Pvt. Ltd.
AGENCY
“Twenty years is a long journey and Activa is so special. We wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future.”
Titus Upputuru
National Creative Director, Dentsu One
CLIENT
“The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight!”
Yadvinder Singh Guleria
Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd
BRAND: PAGARBOOK
AD: AB INDIA KA HAR BUSINESS HONGA DIGITAL
CREDITS
Agency: BBDO India
AGENCY
“PagarBook is an idea whose time has come. Conceptually it is such a simple but wonderful innovation that I am certain about its success. There was a huge need gap where cumbersome record books and attendance registers needed to be desperately replaced with technology.”
Akashneel Dasgupta
Chief Creative Officer, BBDO India (Gurugram)
CLIENT
“This is the first truly significant campaign from PagarBook and we believe we will be able to cut through to our audience with this message. Our ethos is focused on solving the most challenging problems faced by the SME sector.”
Siva Prasad
Sr. Vice President - Marketing & Sales, PagarBook