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LATEST AD CAMPAIGNS

BY NEETA NAIR

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BRAND: GOODKNIGHT

AD: SMART SPRAY

CREDITS
Agency: Wunderman Thompson

AGENCY
“We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for eight long hours, which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”
Priya Pardiwalla & Steve Mathias
VPs & ECDs, Wunderman Thompson, Mumbai

CLIENT


BRAND: BAJAJ AUTO
AD: PULSAR STUNT

CREDITS
Agency: Ogilvy

AGENCY
“The ‘Pulsar Stunt’ font is a unique tribute to Pulsar-mania around the world. Pulsar riders can use these GIFs and fonts to express themselves on social media like never before. Finally, the biking community has a font they can call their own.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India

CLIENT


BRAND: HONDA MOTORCYCLE & SCOOTER INDIA PVT. LTD

AD: ZINDAGI DO PAHIYON SE CHALTI HAI

CREDITS
Agency: Dentsu One Pvt. Ltd.

AGENCY
“Twenty years is a long journey and Activa is so special. We wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future.”
Titus Upputuru
National Creative Director, Dentsu One

CLIENT


BRAND: PAGARBOOK

AD: AB INDIA KA HAR BUSINESS HONGA DIGITAL

CREDITS
Agency: BBDO India

AGENCY
“PagarBook is an idea whose time has come. Conceptually it is such a simple but wonderful innovation that I am certain about its success. There was a huge need gap where cumbersome record books and attendance registers needed to be desperately replaced with technology.”
Akashneel Dasgupta
Chief Creative Officer, BBDO India (Gurugram)

CLIENT
“This is the first truly significant campaign from PagarBook and we believe we will be able to cut through to our audience with this message. Our ethos is focused on solving the most challenging problems faced by the SME sector.”
Siva Prasad
Sr. Vice President - Marketing & Sales, PagarBook

 

 

 



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