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LATEST AD CAMPAIGNS

BY NEETA NAIR

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BRAND: Dr.Fixit

AD: Dr. Fixit Roofseal

CREDITS
Agency: Ogilvy & Mather

AGENCY
“The ad featuring Mr Amitabh Bachchan is a humorous analogy of Dr Fixit and its expertise in quintessential Pidilite humour. The simplicity of communication to tell rather complex and technical benefits through Mr Bachchan has always been a hallmark of our work on this brand.”
Talha Bin Mohsin
Executive Creative director, Ogilvy & Mather

CLIENT


BRAND: Parachute Advansed Hot Oil
AD: #DearWinter campaign

CREDITS
Agency: VMLY&R

AGENCY
“With this campaign, we captured this fraught relationship that girls have with the season, as a ‘lover’s quarrel with winter’. And bring alive the winter hair troubles in a way that every girl can relate to.”
Venkatagiri Rao
CCO, SEA & India at VMLY&R Asia

CLIENT


BRAND: Colgate-Palmolive (India) Limited

AD: Visible White Toothpaste campaign

CREDITS
Agency: RedFuse Communications

AGENCY
“The campaign film with Kiara Advani and the communication of Dazzle White Dazzle Right, depicts how regular use of Visible White boosts confidence, irrespective of common beauty faux pas.”
Delna Sethna
Executive Creative Director, Red Fuse

CLIENT


BRAND: ITC Charmis

AD: Charmis Deep Radiance

CREDITS
Agency: Contract Advertising

AGENCY
“The Charmis Deep Radiance range talks to a young Indian audience, who are waiting to grab every opportunity to reveal their true self from deep within. It’s anchored by Sanjana Sanghi, whose personality epitomizes this audience.”
Rahul Ghosh
Senior Vice President - Executive Creative Director, Contract Advertising

CLIENT
“Leveraging ITC’s best in class research and development capabilities and its global knowledge on biosciences and skincare, Charmis Deep Radiance range are a range of efficacious products designed for the needs of today’s consumers.”
Sameer Satpathy
Divisional Chief Executive, Personal Care Products Business, ITC Limited




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Tags : ITC Charmis Colgate-Palmolive (India) Limited Parachute Advansed Hot Oil Dr.Fixit