BRAND: Dr.Fixit
AD: Dr. Fixit Roofseal
CREDITS
Agency: Ogilvy & Mather
AGENCY
“The ad featuring Mr Amitabh Bachchan is a humorous analogy of Dr Fixit and its expertise in quintessential Pidilite humour. The simplicity of communication to tell rather complex and technical benefits through Mr Bachchan has always been a hallmark of our work on this brand.”
Talha Bin Mohsin
Executive Creative director, Ogilvy & Mather
CLIENT
“This campaign aims to make people aware about the correct way of waterproofing roofs with Dr. Fixit Roofseal, an elastomeric coating with nano fibres, that protects roofs from water and heat.”
Vivek Sharma
Chief Marketing Officer, Pidilite Industries
BRAND: Parachute Advansed Hot Oil
AD: #DearWinter campaign
CREDITS
Agency: VMLY&R
AGENCY
“With this campaign, we captured this fraught relationship that girls have with the season, as a ‘lover’s quarrel with winter’. And bring alive the winter hair troubles in a way that every girl can relate to.”
Venkatagiri Rao
CCO, SEA & India at VMLY&R Asia
CLIENT
“With #DearWinter, we aimed to show this sometimes strenuous relationship between a woman and her hair especially during winter and how Parachute Advansed Hot Oil is the ideal companion to achieve perfect hair even during the dry and cold months of winter.”
Koshy George
Chief Marketing Officer, Marico Limited
BRAND: Colgate-Palmolive (India) Limited
AD: Visible White Toothpaste campaign
CREDITS
Agency: RedFuse Communications
AGENCY
“The campaign film with Kiara Advani and the communication of Dazzle White Dazzle Right, depicts how regular use of Visible White boosts confidence, irrespective of common beauty faux pas.”
Delna Sethna
Executive Creative Director, Red Fuse
CLIENT
“Teeth Whitening is a huge consumer need in India and with advanced technology Colgate Visible White Toothpaste is able to help teeth become one shade whiter in one week. We are excited to partner with Kiara on this exciting journey.”
Arvind Chintamani
Vice President, Marketing, Colgate-Palmolive (India) Limited
BRAND: ITC Charmis
AD: Charmis Deep Radiance
CREDITS
Agency: Contract Advertising
AGENCY
“The Charmis Deep Radiance range talks to a young Indian audience, who are waiting to grab every opportunity to reveal their true self from deep within. It’s anchored by Sanjana Sanghi, whose personality epitomizes this audience.”
Rahul Ghosh
Senior Vice President - Executive Creative Director, Contract Advertising
CLIENT
“Leveraging ITC’s best in class research and development capabilities and its global knowledge on biosciences and skincare, Charmis Deep Radiance range are a range of efficacious products designed for the needs of today’s consumers.”
Sameer Satpathy
Divisional Chief Executive, Personal Care Products Business, ITC Limited