HERO ISL 2022-23 STARTS ON 7TH OCTOBER BRINGING A FESTIVE CHEER TO FANS & BRANDS

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Hero Indian Super League has been at the helm of the meteoric rise of Indian Football. The league has taken football to households across the nation, growing the stature of the sport exponentially in a short span. As result of the incredible fan fervor that the league generates, Hero ISL has been established as a high impact media platform for brands and advertisers. Starting 7th October, Hero ISL 2022-23 returns taking the league to 10 cities, and also bringing unparalleled passion back to the stands with fans returning to the stadiums after a hiatus of two years.

One such example of creating impactful integrations is Apollo Tyres, through their campaign Go The Distance Heroes. The brand has been a continued sponsor on Hero ISL and collaborated with broadcaster Star Sports to celebrate inspiring personalities that have contributed significantly in creating real change in the sporting community in India. The show drove recognition for the unsung heroes and inspired the creation of full feature films like Amitabh Bachchan starrer Jhund and Abhay Deol’s Jungle Cry.

Hero Indian Super League has successfully taken football to tier II and tier III markets, giving associating sponsors and advertisers a great platform to tap into wider geographies. The league empowers brands with a plethora of opportunities to drive visibility such as on-ground engagement, branded segments on broadcast, product placement, player access, features and more. Brands have leveraged the league to drive impact through innovative customized integrations and the upcoming season with 10 host cities and the return of fans back in the stands presents an unmissable festive opportunity.

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