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Colors’ newly premiered show, Bahu Begum provides a fresh perspective on the concepts of love and friendship even as it traces the journey of three individuals, Azaan, Shayra and Noor. The three are entangled in a web of love, revenge and penance as destiny forces them to stay together in a matrimonial bond. Produced by LSD Films, the show features Arjit Taneja as Azaan Ali Khan, Sameeksha Jaiswal as Noor, Diana Khan as Shayra Anwar, and Simone Singh as Begum Raziya.

Speaking about the new fiction drama Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network, Viacom18 said, “In a country traditionally so rich in culture and ideologies, it has been our endeavour at Colors to bring alive stories from varied cultural backgrounds to the small screen. Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast, will enable us to make way into our audiences’ hearts once again. With Choti Sarrdaarni, Bahu Begum and Bepanah Pyaarr, we hope to entertain viewers with a variety of content through our weekday entertainment.”

Set in Bhopal, the show depicts the royal Islamic vignette, culture, and symbolic rituals surrounding marriage. Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 also added, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance and revenge

as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship. We are delighted to have an ensemble cast of Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership with LSD Productions to bring forth a show with a captivating storyline.”

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