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Vice-President, Marketing Strategy, House of Hiranandani
Vice-President, Marketing Strategy, House of Hiranandani
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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?
The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra
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