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ramesh narayan STORIES
ramesh narayan
Founder, Canco Advertising and VP & Area Director, APAC, IAA
Founder, Canco Advertising and VP & Area Director, APAC, IAA
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Inside India’s Halloween boom: Why brands are betting on the spooky season
Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say
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