tista sen STORIES

tista sen

Former Regional Creative Director, Wunderman Thompson, South Asia and currently CEO & CCO of Ladyfinger

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Talking Point
DEATH BY NAME
BY Tista Sen

TOP STORY

‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems

‘India has moved from an expansion phase to an allocation phase’

Digital Eclipsing Traditional AdEx

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