Some ideas begin in boardrooms. Others take shape over years of observation, conversations and questions that refuse to go away. For me, the journey towards entrepreneurship grew out of professional experience, personal curiosity and a question that stayed with me long after my corporate communications days: how can businesses turn their sustainability promises into measurable action?
Finding meaning in music, travel and sustainability
Away from the demands of building a sustainability-focused venture, music, particularly Rabindra Sangeet, remains an important part of my life. Cultural travel is another enduring interest, allowing me to explore the connections between food, history, people and places. Both offer opportunities to look beyond the obvious and appreciate the different layers that shape an 
experience. There is an interesting parallel between these interests and the way I approach sustainability. Music is as much about the relationship between individual notes as it is about the composition as a whole. Travel, similarly, offers a window into how communities, cultures and everyday choices are interconnected. Sustainability, my professional journey has demonstrated, also demands a wider view of how individual decisions influence a larger system.
My interests may not have provided a direct blueprint for EcoMS, but the curiosity they nurture finds an echo in the questions I have pursued professionally.
When communication needed credible evidence
Before becoming an entrepreneur, I built a career spanning journalism, public relations and corporate communications, eventually taking on the role of Global Spokesperson for Nestlé in Switzerland. Working in a global corporate environment exposed me to the growing importance of sustainability commitments and the challenges of communicating them credibly. For a communications professional, this raised a fundamental question: how could a company make an authentic sustainability claim without credible evidence to support it?
The gap was not necessarily a lack of willingness to change. It was the absence of sufficiently accessible, reliable ways to assess progress and demonstrate impact. Sustainability communication could not stand on messaging alone; it needed data, assessment and measurable outcomes.
That realisation would eventually become central to my entrepreneurial vision.
From recognising a problem to building a business
The transition from recognising a problem to building a business was not immediate. The Covid-19 pandemic brought a significant career transition, and my move to Canada prompted me to reconsider my professional direction. I subsequently enrolled in a one-year sustainability programme at the Massachusetts Institute of Technology (MIT), initially approaching the subject from my communications background. The programme broadened my understanding of the technical and operational dimensions of sustainability. Studying the lifecycle of products and examining how environmental impacts could be assessed reinforced a key insight: communication could create awareness, but credible measurement was essential to demonstrate progress.
For me, entrepreneurship has also meant learning to navigate uncertainty, build a team around an emerging category and convince organisations to adopt a different way of thinking about sustainability. As I have discussed in my industry interviews, the challenge is not simply to identify a problem but to create a solution that is practical, scalable and relevant to business realities.
Perhaps this is where my personal interests and professional purpose meet most naturally. Music encourages an appreciation of harmony; travel invites a broader understanding of people and systems. Both reward attention, patience and a willingness to look beyond the surface.
