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Cover Story
Music To Marketers’ Ears
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TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?

‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’

Scale Meets Speed

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How Greenply Is Changing the Conversation Around Plywood: Ashok Jaiswar in conversation with IMPACT