Usha International has appointed Sumit Chawla as Vice President, Digital Marketing. He joins the company after serving as Assistant Vice President, Marketing, at Lenskart.com for over four years. Chawla took up his new position in October 2026, bringing experience across digital marketing, brand strategy, integrated campaigns and business growth.
At Lenskart, where he worked from April 2022 to October 2026, Chawla led 360-degree brand campaigns across five global markets, contributing to brand awareness and sustained double-digit revenue growth. He also built and managed a 25-member team across marketing, design, production and content.
Before Lenskart, Chawla spent over five years at Aditya Birla Fashion and Retail as Deputy General Manager, Marketing, leading marketing for Jaypore. Between December 2016 and April 2022, he helped scale the business from Rs 10 crore to Rs 100 crore through retail expansion, digital-first marketing and premium brand positioning.
His work at Jaypore included the launch of more than 20 stores, integrated marketing and influencer initiatives to strengthen brand awareness, and the development of strategic partnerships. He also worked on customer relationship management and analytics automation to improve conversions. Earlier, Chawla served as Marketing Manager at DA MILANO Leathers from November 2015 to December 2016. At Usha International, he is expected to bring his experience in brand growth, cross-functional team leadership and integrated marketing across digital and retail channels.
