E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. Backbeat

THE TALE OF US: LISTEN, EAT, EXPERIENCE

Karan Gupta, CEO, Alchemy Group writes about the inspiration he derives from food experiences, music and podcasts

BY Karan Gupta
16th March 2020
THE TALE OF US: LISTEN, EAT, EXPERIENCE

I have always been fond of the phrase ‘plugged in’. Though it is quite a millennial thing to do, I love the idea of going down the solitary rabbit hole with my AirPods plugged in, listening to Aphex Twins on Spotify or The Tim Ferriss Show on my Apple podcast. That becomes one of the moments I cherish the most – it is something that I look forward to every day, especially during my travels in the bustling city of Bombay or anywhere else in the world. While music gives me inspiration and calms my nerves, podcasts make my day a little brighter because I get to learn a lot. It helps me block all the unwanted interference in my life, though not in an anti-social way. It in fact becomes a way of making my life more efficient by immersing myself in an auditory environment.
That’s when I started thinking that voice technology has helped revive audio marketing because for people like me, consumption of audio is no longer a leisure activity, but in fact is more of a lifestyle. The voice industry has always been touted with opportunities to build a more immersive customer experience, and for good reason. Honestly, it is hard to comprehend a life without voice-enabled entertainment because we have now integrated it into our everyday lives. The fact remains that the future of voice technology is bright, and as consumers of this new reality, we now have new voice-driven mediums to consume content.


Another avenue of escape that I seek is trying out and experimenting with cuisines that promise culinary adventures. Everyone knows the love I share for food, including the vada pav vendor who sells right across my building. I will probably never know how to make food myself, but I sure do love to snack on food that is interesting and that appeals to my taste buds. Being an avid traveller, I have had the opportunity to explore cuisines that capture the cosmopolitan nature of places. The visual beauty of plated grub, the aromatic infusion of local spices, the varied textures of the food, the cultural and historical background it bears, all form an integral part of conjuring up memories that take you to places. If you’re associated with food in any way, you would know that more than the taste, it is the experience of eating food that makes it wholesome yet personal. Now more than ever, people are hungry for food-related content. They’re more inclined to watch food content because it serves to inspire and assist. We will always have content that transcends boundaries and time, and capturing that passion for others to see will definitely translate to huge opportunities.
You see, I can be very philosophical about food, and the adventure that comes along with it. We are in the midst of booming food cultures across the world, and there’s no stopping that. I, for one, cannot wait to hit the road to experiment with diverse, local cuisines that go beyond the four walls of a restaurant. I enjoy food with all my senses, appreciating every single bite or morsel. That is an adventure in itself.

  • TAGS :
  • backbeat
  • Karan Gupta
  • Alchemy
  • LISTEN

RELATED STORY VIEW MORE

‘Meditation - The Magic It Holds’
Improv And Creativity: Lessons from the Unscripted Stage
Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year


Ads In Focus


Speaking the Consumer’s Language: The Power of Regional Storytelling


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Retirement should feel like a second debut, not a full stop."

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com