Brand: Cadbury Dairy Milk Silk
Campaign: ‘Say It With Silk’
AGENCY
Kainaz Karmakar and Harshad Rajadhyaksha
CCOs, Ogilvy India
This is a very special film in the journey of Silk because of the strong point of view it comes with. This film showcases all the things about love that AI could never think of. Why? Because AI has never been in love. Written insightfully by Akshay Seth and directed poetically by Bob from Good Morning Films, we hope young love enjoys watching this as much as we enjoyed creating it.
CLIENT
Nitin Saini
Vice President – Marketing, Mondelez India
‘Say it with Silk’ has always been a powerful platform for helping people express their feelings in meaningful ways, and we’re excited to continue this journey in 2026. In a world where technology is increasingly shaping how we communicate, this year’s film reflects on what makes love truly human - emotion, intent, and effort.
Brand: Snitch
Campaign: ‘Everyone Has an Opinion’
AGENCY
Mayur Gole
Co-founder, Verve Media
When we started working on this campaign, the insight was simple but powerful — men don’t struggle with confidence as much as they struggle with commentary. So instead of creating noise around body positivity, we chose restraint. The idea was to remove judgement from style and let instinct, not performance, lead the storytelling.
CLIENT
Chetan Siyal
CMO, SNITCH
At SNITCH, our goal is to initiate conversations around issues affecting men real-time, ranging from the growing misogyny directed at men on social media, to normalising appreciation, compliments, and emotional vulnerability among men and build a very strong community that is much empowered and socially responsible.
Brand: Jivraj9
Campaign: ‘Kadak Hai Par Kadwi Nahi’
AGENCY
Khushboo Solanki Sharma
Founder, Zero Gravity Communications
Great advertising is always rooted close to a brand’s value proposition. Our role was to translate that clarity into a story that feels impactful yet authentic. When an agency works closely with a brand over time, understanding its ethos becomes second nature and that’s when communication starts feeling effortless, not constructed.
CLIENT
Pathik Viren Shah and Rushabh Viren Shah
Executive Directors, Jivraj9
Just like our tea, robust yet smooth, we wanted a narrative that resonates with both older generations who have lived wisdom and younger audiences who seek authentic expression today. Neena Gupta’s timeless presence brings this idea to life with warmth, relatability, and generational appeal.
Brand: Flipkart
Campaign: ‘Choreplay’
AGENCY
Reya Reji, Malvika Thirani and Walston D’souza
Creatives, Talented
Because nothing says ‘I see you’ like making equal effort to keep the house in order. The storefront has some really cheeky details and chore-inspired quirks built in. That’s our bait to get you to check the Choreplay store on the Flipkart app.
CLIENT
Pratik Arun Shetty
Vice President, Growth & Marketing, Flipkart
With ‘Choreplay’, we wanted to highlight the unspoken gestures of care and shared responsibilities that define modern relationships today, where doing the laundry or setting the table is seen as an act of love. This campaign offers a fresh, culturally relevant perspective on Valentine’s Day by celebrating these quiet, personal anecdotes that often go unacknowledged.
