HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

"/> HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

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