After recently launching a one-of-a-kind digital campaign ‘Fun on your side’ Rahul Gautam, VP, Marketing, Ford India talks about cracking the code on the Indian consumer which he believes is the biggest challenge the brand faces.

"/> After recently launching a one-of-a-kind digital campaign ‘Fun on your side’ Rahul Gautam, VP, Marketing, Ford India talks about cracking the code on the Indian consumer which he believes is the biggest challenge the brand faces.

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