Engine oil brand Castrol has chosen the activist route for advertising with its new campaign. Kedar Apte, VP - Marketing, Castrol India tells us why the brand decided to do something different and elaborates on the challenges associated with the category

"/> Engine oil brand Castrol has chosen the activist route for advertising with its new campaign. Kedar Apte, VP - Marketing, Castrol India tells us why the brand decided to do something different and elaborates on the challenges associated with the category

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