Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector

"/> Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector

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