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LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY Anjana Naskar
23rd November 2020
LATEST AD CAMPAIGNS


BRAND: INDUSIND BANK

‘VIGGY & VICTOR VOUCH FOR SOCIAL DISTANCE BANKING’

CREDITS
Agency: R K Swamy BBDO
Production House: Films Rajendraa

AGENCY
“IndusInd Bank campaigns are always light-hearted and humorous, but with consumer truths and insights at the core. Here as well, the conversations are woven around what we all have experienced in the last 5-6 months, but spiced up with the fine nuances of ventriloquism.”
Ankur Suman
Partner & ECD, R K SWAMY BBDO, Delhi 

CLIENT
IndusInd Bank has always stood for responsiveness as one of the key brand values. Understanding customer needs and finding simple, but robust solutions to address these needs have always been a part of what we do.”
Anil Ramachandran
EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank


BRAND: CAR DEKHO
‘KARO GAADI FORWARD, KARO INDIA FORWARD’

CREDITS
Agency:
Leo Burnett

AGENCY
“With this film we want to convey the message that CarDekho is not only a platform for buying and selling cars but also a partner in creating solutions to help the country grow especially in these tough times.”
Rajdeepak Das
Managing Director - India & Chief Creative Officer – South Asia, Leo Burnett

CLIENT
“In today’s trying times, we want to instil a sense of positivity among people and help society to move forward together. Selling your car easily from home and getting the best price for it is the key messaging of our campaign.”
Gaurav Mehta
Chief Marketing Officer, CarDekho Group


BRAND: MAHINDRA LIFESPACES
#GHARKOBOLOHAPPYDIWALI

CREDITS
Agency:
Network Advertising

AGENCY
“The idea was to thank the very same home, the spaces that stood by us, and therefore wishing each room for the role they played. The home, in a sense, became a person to whom you wished ‘Happy Diwali.”
Shayondeep Pal
Chief Creative Officer, Network Advertising

CLIENT
“Through this campaign which celebrates the home as a haven and enabler of healthy interactivity and purposeful, active living, we seek to highlight how our homes are so much more than a collection of brick-and-mortar spaces.”
Viral Oza
Chief Marketing Officer, Mahindra Lifespace Developers Ltd.



 

  • TAGS :
  • Anjana Naskar
  • Mahindra Lifespace
  • IndusInd Bank
  • Car Dekho

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