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Interview
‘WE WELCOME CRYPTO REGULATIONS, NO MATTER HOW STRINGENT’
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CMO Interview
‘5G HAS THE POWER TO CHANGE THE WORLD LIKE NEVER BEFORE’
BY Anjana Naskar
Interview
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BY Anjana Naskar
CMO File
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar
Interview
REDEFINING THE SMARTPHONE EXPERIENCE
BY Anjana Naskar
CMO Interview
WINNING NEW CONSUMERS, ONE BREW AT A TIME
BY Anjana Naskar
Cover Story
REWRITING THE RULES OF MARKETING
BY Anjana Naskar
Interview
‘DIGITAL IS NOT A CHANNEL, BUT A WAY OF LIFE FOR US’
BY Anjana Naskar
CMO Interview
‘PIRAMAL REALTY SELLS MORE THAN BRICKS AND MORTAR’
BY Anjana Naskar
Cover Story
IN CINEMA ADVERTISING: THE SEQUEL
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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign