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CMO Interview
TATA PLAY: TRANSCENDING A BROADER IDENTITY
BY Anjana Naskar
Spotlight
GODREJ LOCKS: A JOURNEY OF INNOVATIONS
BY Anjana Naskar
Interview
‘WE WELCOME CRYPTO REGULATIONS, NO MATTER HOW STRINGENT’
BY Anjana Naskar
CMO Interview
‘5G HAS THE POWER TO CHANGE THE WORLD LIKE NEVER BEFORE’
BY Anjana Naskar
Interview
‘TIER I AND II MARKETS ARE LIVPURE’S STRONGHOLD’
BY Anjana Naskar
CMO File
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar
Interview
REDEFINING THE SMARTPHONE EXPERIENCE
BY Anjana Naskar
CMO Interview
WINNING NEW CONSUMERS, ONE BREW AT A TIME
BY Anjana Naskar
Cover Story
REWRITING THE RULES OF MARKETING
BY Anjana Naskar
Interview
‘DIGITAL IS NOT A CHANNEL, BUT A WAY OF LIFE FOR US’
BY Anjana Naskar

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NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.