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LATEST AD CAMPAIGNS

AD CAMPAIGNS THAT CAUGHT OUR ATTENTION

BY Anupama Sajeet
24th January 2023
LATEST AD CAMPAIGNS


AGENCY

Sukesh Nayak
Chief Creative Officer, Ogilvy India

“Ultima Protek from Asian Paints has been synonymous with lamination exterior paint. Our new campaign further strengthens this association. Featuring Ranbir Kapoor, the ad is an exciting take on the idea that all you need is Ultima Protek to keep your home safe and looking new.”

CLIENT
Amit Syngle
MD and CEO, Asian Paints Ltd.

“People laminate the most precious things for longevity, and homes are the most precious possessions. This ad intends to further strengthen the association of lamination and Asian Paints Ultima Protek, leaving a smile on the viewer’s face.”


AGENCY

Melvin Jacob
Creative Head, Famous Innovations, Bangalore

“Indian hip-hop is paving new roads and so is India’s booming EV category. Rhythm, words and rhyme have an amazing power to influence and unite - the result is a thumping multilingual hip-hop anthem that resonates with people across India.”

CLIENT
Sanjay Behl
CEO & Executive Director, Greaves Electric Mobility

“The campaign essence of ‘Har Gully Electric,’ capturing the true regional and cultural nuances of India, is the most authentic and representative articulation of our brand purpose.”


AGENCY

Jehangir Irroni
Director, IncNut Digital

“When we first heard and understood the ethos of the brand, we knew that we would need to cast someone who was elegant, smart, and sophisticated, which is why we felt Aahana Kumra would be a perfect choice. Overall, it was a great experience working with the Queo team.”

CLIENT
Sudhanshu Pokhriyal
CEO, Bath & Tiles, Hindware Limited

“In line with our philosophy of creating luxury bath lounges, we are excited to launch our brand campaign ‘Let Time Wait’ for our brand QUEO. We are optimistic that our campaign will be appreciated by consumers who seek delightful and aesthetic designs in their bath space.”


AGENCY

Abhijit Basu
Managing Director, Abm Communication Private Ltd.

“Kholiye Khushiyon Ki Tijori is an expression that seeks to encourage customers to go for Muthoot Finance Gold Loan. Creatively, we have tried to create a metaphor for happiness and fulfilment of dreams that one brings into one’s life by taking out the idle gold jewellery from the tijori.”

CLIENT
George Muthoot
Joint Managing Director, The Muthoot Group

“A customer’s gold jewellery is an emotional currency, and we have always paid great attention while treating our customer’s assets safely and securely, powered by a 7-layer state-of-the-art security infrastructure that is also conveyed effectively in one of the four films.”

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