AGENCY
Arjun Mukherjee
VP & Sr. Executive Creative Director, Wunderman Thompson Kolkata
“Many brands use scientists and engineers to establish the superiority of their products. We gave a twist to this format by making the expert an in-house, and next-door voice of advice. The stories are set in small-town India, with endearing characters that drive home the technical argument, simply.”
CLIENT
TVS Shenoy
Chief Commercial Officer, Long Products, Tata Steel
“Tata Tiscon has always strived to enable our customers to have a joyful home building experience. This campaign attempts to guide them in making informed choices as they build their dream homes.”
AGENCY
Rajdeepak Das
CEO & Chief Creative Officer, Leo Burnett, South Asia
“With this campaign we wanted to reiterate that not everyone gets a second chance at life. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.”
CLIENT
Vishal Subharwal
Chief Marketing Officer and Group Head - Strategy, HDFC Life
“Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.”
