AGENCY
Kartikeya Tiwari
National Creative Director, FCB Kinnect
“We’re grateful and proud to create long-term intellectual properties for our partner brands. Brave New Art is one of the finest from our creative house. This year we decided to set a scarily audacious starting point.”
CLIENT
Monica Reddy
Brand Marketing Manager, Lenovo
“With Brave New Art Season 2, the attempt is to take storytelling and visual delight up by several notches. The Lenovo Yoga range offers many exciting features, especially for creators.”
AGENCY
Parikshit Bhattaccharya
CCO, BBH India
“In a world of rapid change and unpredictability, the ability to learn is the key to thriving. The #AageKiSocho campaign challenges the ‘pehle padhai phir baaki sab’ mindset, breaking free from the notion that education has a deadline.”
CLIENT
Ankit Khirwal
Head of Marketing, upGrad
“#AageKiSocho is an important rendition that has been designed very carefully to drive our youth to inculcate an action-driven mindset. Indians need to move away from their traditional education perspectives that emphasise learning as a linear progression.”
AGENCY
Damodaran N
President and Head of Office, FCB Ulka, Bengaluru
“The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasising its extensive range of products. Our insight was rooted in the notion that diamonds symbolise the celebration of life’s achievements.”
CLIENT
Abhishek Bindumadhav
Managing Director, Bhima Jewels
“In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions.”
AGENCY
Dheeraj Renganath
Chief Creative Officer, MagicCircle Communications
“This campaign had to address the common but untrue perception that customers are on their own when it comes to claim settlement and that it’s supposed to be cumbersome by design. After hearing first-hand accounts of people who received end-to-end assistance from Policybazaar at the time of claim, we knew what we had to do.”
CLIENT
Samir Sethi
Head of Brand Marketing, Policybazaar
“Policybazaar’s commitment to claims goes beyond paperwork; it’s about delivering tangible reassurance when it matters most. The ads highlight Policybazaar’s streamlined claims process, emphasising speed, transparency, and efficiency.”
