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IMPACT Stories
Is Clickbait Finding a Home on WhatsApp?
BY Antora Chakraborty
Spotlight
Sliding into your DMs
BY Isha Khatu
Cover Story
Star Power or Scroll Power
BY Antora Chakraborty
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Policybazaar ropes in RJ Balaji for Tamil Nadu-focused insurance awareness campaign
BY TEAM IMPACT
CMO Interview
‘Selling Trust, Not Just Insurance’
BY Anaum Shaikh
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Policybazaar Launches ‘Baat To Sahi Hai’ Campaign With Founder Yashish Dahiya
BY TEAM IMPACT
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Policybazaar releases brand film on real-life impact of health insurance
BY TEAM IMPACT
Cover Story
Freedom From Scams
BY Anushka Sengupta
IMPACT Stories
No Studio, No Script: Is UGC the new Creative Head?
BY Yash Bhatia
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IPL’s Mid-week Finale: Will fan favourites affect Ad rates?
BY Yash Bhatia
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Policybazaar Launches New Campaign Focused on Real-Life Claims Stories
BY TEAM IMPACT
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Policybazaar Launches ‘Make A Difference’ Campaign to Honour Advisors
BY TEAM IMPACT
Interview
Policybazaar: TV is the Largest Reach Medium in India
BY Arka Roy Chowdhury
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
BY CHRISTINA MONIZ

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories

A Whole Lotta Fan Love

30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg

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