Policybazaar has launched its latest campaign, Make A Difference, highlighting the critical role its advisors play in guiding families toward financial security. The campaign celebrates the professionals who persist through hesitation, unanswered calls, and reluctant nods, knowing that the true impact of their work is often only understood when it’s too late. While insurance is rarely a choice people actively seek, these advisors remain committed to making a difference every day.
The brand film opens with a Policybazaar advisor making calls about term life insurance, only to face dismissals. Even in person, the meeting proves to be no more successful. However, when the advisor learns that a customer’s INR 2 crore term insurance claim has been approved, he approaches the family not just with news but with the reassurance that, even in loss, they now have the financial stability to move forward. The policyholder’s wife expresses her gratitude, thanking the advisor for helping her husband make the decision that will now secure their future.
Samir Sethi, head of brand marketing at Policybazaar, says, “Insurance isn’t something that people actively seek, but it’s definitely something they wish they had when a tragedy strikes. Our aim was to capture that quiet resilience of our advisors who hold the consumer’s hand through this decision, their patience to have the hard conversations and the conviction to break through the indifference. But most importantly, it captures their extraordinary dedication to stand by the insured’s family when it matters the most - during claims.”
The ad closes with the advisor feeling a sense of purpose and renewed determination to keep going, knowing that his work truly matters when it’s needed most.
Dheeraj Renganath, co-founder & CCO, MagicCircle Communications, said, “As Policybazaar’s creative partner, we recognize and value their commitment to insuring every Indian family against death, disease, and disability. But the harsh truth about insurance, especially life and health insurance, is that it is something everyone should have, but hopefully never ever need. This is why it is such a difficult task to convince consumers to take it. And at the core of this endeavour, are the unsung heroes of Policybazaar - their agents. Through this film, we have showcased the fine balance they strive to maintain through the functional aspect of the job as well as its emotional aspect. Both of which make a real difference to someone’s life.”
Policybazaar has helped insure over 2 crore people* and remains committed to simplifying insurance decisions, helping fast-track claims, and offering round-the-clock support. The campaign captures the essence of its customer assistance during challenging times, making a difference in their lives.
