Policybazaar has launched its latest digital campaign, ‘Baat To Sahi Hai’, aimed at raising awareness around financial planning and protection. The campaign is led by Yashish Dahiya, Founder, Policybazaar, who engages directly with individuals in everyday settings to highlight a reality that is widely acknowledged but rarely acted upon: most Indians know they need financial protection, but often delay taking action.
View this post on Instagram
Commenting on the campaign, Samir Sethi, Head of Brand Marketing, Policybazaar, said, “With ‘Baat To Sahi Hai’, we are leaning into conversations that people relate to but often avoid acting upon. The idea was to break down complex financial concepts into simple, honest dialogues that can drive both awareness and action.”
View this post on Instagram
‘Baat To Sahi Hai’ is part of Policybazaar’s broader effort to build awareness and drive consumer education in the financial services space. Over the years, the company has invested more than ₹3,000 crore in driving awareness around insurance products, with a sustained focus on improving consumer understanding of protection plans and long-term savings solutions.
View this post on Instagram
This continuous effort is aligned with the vision of the Insurance Regulatory and Development Authority of India to achieve ‘Insurance for All’ by 2047, while continuing to empower individuals to make informed financial decisions.
