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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
26th February 2024
RAD ADS OF THE WEEK

AGENCY

Pooja Manek
Founding Member and Creative, Talented

“At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt.”

CLIENT

Vedansh Kumar
Head of Brand Marketing, boAt

“As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience.”


AGENCY

Sachin Kamble
National Creative Director, Leo Burnett

“Angel One SuperApp is transforming the way new age India invests. The film signifies how Angel One is simplifying investment with its best-in-class features and at the same time safeguarding the customer’s privacy.”

CLIENT

Prabhakar Tiwari
Chief Growth Officer, Angel One Limited

“#RahoHameshaSuper is more than just a campaign; it symbolises a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience.”


AGENCY

Vishnu Srivatsav
Creative Head, 22feet Tribal Worldwide

“We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love, like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits.”

CLIENT

Pratik Shetty
Senior Director, Brand Marketing, Flipkart

“As searches for last-minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order.”


AGENCY

Ajeet Shukla
Group Executive Director (West), Dentsu Creative India

“When we discovered that KL Rahul is the protagonist for this campaign, we were clear that this story needs to be as inspirational as his journey, much like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal and business purposes.”

CLIENT

Darshana Shah
Head of Marketing & Customer Experience, Aditya Birla Capital

“Cricket inspires Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their lives’ stories with ABFL as their trusted partner.”

  • TAGS :
  • #Flipkart
  • #BoAtLifestyle
  • #RahoHameshaSuper
  • #AdityaBirlaFinance

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