AGENCY
Samyu Murali
Creative, Talented
“As a 5-foot-one individual with an affinity for sale, offline shopping was like prepping for battle. I go in with my elbows high to push my way through the crowd. This campaign was a cheeky way to bring focus to online shopping by using cultural pain points. We shot on a live street and it was absolute pandemonium - chaos in the best way possible.”
CLIENT
Pratik Shetty
Senior Director, Marketing & Media, Flipkart
“We wanted to connect with the unique culture of Tamil Nadu. Stemming from a deep understanding of the TN shopping landscape, consumers often brave the crowds to obtain the best Aadi discounts. Thallaadhabadi is our way of showing consumers that they can have it all. This simple, yet strong insight hit home for both the brand and the business.”
AGENCY
Manav Parekh
Senior Vice President & Executive Creative Director, Only Much Louder
“Partnering with Canva has been a creatively fulfilling endeavour that allowed us to realise their vision of democratising design. Through this campaign, we aim to demonstrate how Canva’s intuitive tools can transform everyday moments into creative expressions, seamlessly integrating the power of design into daily communication.”
CLIENT
Chandrika Deb
Growth & Marketing Lead, Canva India
“To demonstrate our commitment and build a truly local brand in India, we launched this campaign and highlighted how Canva is leading the charge when it comes to visual communication at work. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each one of us, and our creativity can flourish at work and in everyday life, with Canva.”
AGENCY
Aalap Desai
CCO & Co-Founder, tgthr
“In everyday life, whites are not the first, second, third, or fourth choice in a person’s wardrobe. It’s something that’s just out of reach because of the trouble in keeping whites, white. With #PehnoPhirseWhite, we want the act of wearing white every day not to be something out of the ordinary, just like any other colour.”
CLIENT
Saurabh Jain
Regional Marketing Director, Hygiene, Reckitt South Asia
“We understand that consumers often hesitate to wear or buy white clothes due to the challenges of maintaining their brightness and cleanliness. With the launch of Robin Fabric Whitener, we are dedicated to reversing this trend by offering consumers a superior solution. We are committed to empowering our consumers to wear their whites with pride and confidence, redefining their laundry experience.”
AGENCY
Iraj Fraz
Creative Head, DDB Tribal
“The campaign ‘You’re Not You When You’re Hungry’ is one of the most enduring ones in the world, with its endless adaptability, local flavours, and ‘ROFL-ing’ use of humour. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role.”
CLIENT
Nikhil Rao
Chief Marketing Officer, Mars Wrigley India
“Our new campaign film with Rohit showcases high-octane drama and humour, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen Snicker’s position as the ultimate hunger bar.”
