AGENCY
Sarvesh Raikar
President (Creative), Lowe Lintas
“As the world is looking at innovative ways to use celebrities and influencers, we are proud of how we could use a unique global personality like Moo Deng to refresh our multi-country behaviour-change campaign #HforHandwashing. Moo Deng (Hippos) was integral to the campaign idea and the video ‘Confessions of Moo Deng’ helps us deliver the core idea in an unsuspecting, memorable way.”
CLIENT
Khim Yin Poh
Global Brand Vice President, Lifebuoy
“We are thrilled to work with the world’s most popular and adorable hippo Moo Deng, and the most tech-savvy and loving AI-Teacher Hippo, for our ‘H for Handwashing’ campaign. Lifebuoy’s global movement aims to forever change how the alphabet is taught, with the simple recommendation that the letter H should not stand for hippo, horse or house, but should instead become a ubiquitous symbol for handwashing.”
AGENCY
Vishal Bharadwaj
Creative Director of the project
“I was delighted and thrilled to have my name associated with the beautiful state of Madhya Pradesh. We have put our hearts & minds on how best to capture the state’s charm and connect with the audience. Seeing the final film, it’s clear that our collaboration brought out something truly special!”
CLIENT
Sheo Shekhar Shukla
Principal Secretary of the Tourism Department and Managing Director, Madhya Pradesh Tourism Board
“Madhya Pradesh Tourism is globally renowned for its scenic locations and breathtaking landscapes. Our continuous endeavour has been to present the state’s iconic destinations with a distinct identity that resonates not just across India but internationally. This new TVC, brimming with vivid visuals, colour, and life, will play a pivotal role in drawing travellers to our beautiful state.”
