AGENCY
Rohit Dubey
Executive Creative Director, Ogilvy
“Crafting ‘Be Someone’s ‘We’, From Wherever You May Be’ was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brand’s philosophy, guiding each choice we made.”
CLIENT
Avneesh Khosla
Chief Marketing Officer, VI
“’Be Someone’s We’ reminds everyone about the power of connections. Adding 100 Towers Every Hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way.”
AGENCY
Ankit Pathak
Senior Creative Director, Enormous Brands
“The ‘Seriously Fun’ campaign is a reflection of India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination.”
CLIENT
Srinjoy Das
Associate Director, Marketing, KRAFTON India
“As BGMI continues to grow into a true pop-culture phenomenon, it has also evolved into a deeply immersive and high-involvement experience for gamers across India. The concept of ‘Seriously Fun’ perfectly captures how passionately our players engage with the brand, blending their dedication with quirky, relatable moments from everyday life.”
