The exchange4media Group in association with Zee Media, hosted the e4m-Zee Media Business Leaders Meet on September 15 in Kanpur, Uttar Pradesh. The roundtable saw impactful and thought-provoking discussions by experts on the topic ‘Building Bharat-first Brands’. The experts shared insights on several topics around brand building, taking into account the current scenario where MNCs and mega corporations are looking to take over the Indian market in their respective sectors. The event was graced by business owners, Managing Directors, CEOs, and other business leaders of Kanpur.
While discussing the crucial concept of ‘Building Bharat-first Brands’, the panellists shed light on India’s rapidly evolving business landscape and discussed how brands can leverage technology and other mediums to level up their game and stay ahead of their competitors in urban as well as rural markets. The panellists at the roundtable emphasized the need to create and promote brands that cater to the unique needs, preferences, and aspirations of the diverse population of India. The impactful discussion highlighted the need to recognise the distinct cultural, linguistic, and economic dynamics of Bharat.
The experts at the roundtable discussion thought that to succeed in Bharat, brands must understand local traditions, languages, festivals, and consumption habits, while also being culturally sensitive. They further said that Bharat-first brands should focus on affordability and accessibility, and think of innovative distribution channels to reach remote areas of the country.
The panellists for the e4m-Zee Media Business Leaders Meet included Rajeev Kumar Dwivedi of Lohia Corp; Bharat Barasia of Barasia Advertising Ltd.; Abhishek Gupta of Ashok Griha Udyog Kendra Pvt Ltd.; Rishabh Jain of Kataria Ecotech Pvt Ltd.; RC Gulati of Jyoti Capsule Pvt Ltd.; Anand Gupta of Anand Builders; Vinod Gupta of Natraj Productions & Media Ltd.; Mona Jain of Zee; Kamal Kataria of Care Detergents Pvt Ltd.; Dinesh Agarwal of Mohani Tea Leaves Pvt Ltd.; and Gopal Dwivedi of VAM Advertising & Marketing Pvt Ltd., among others.