Speaking about 2024 trends, Jayakrishnan, General Manager, Club FM, said, “Unlike many traditional mediums, radio is thriving, and Club FM is leading the way. Built on three strong pillars—content, audience, and revenue—we’re excelling across the board. As Kerala's top radio brand, we bagged 25 Pepper Awards this year. But our reach goes far beyond the airwaves. On social media, we’ve got 9 lakh+ YouTube subscribers, 1M+ Facebook followers, and 2 lakh+ Instagram fans, with Club FM Digital racking up 4.7 crore monthly views—the highest for any Malayalam radio station. Long-standing initiatives like the 13-year-running 'Club FM BhagyaVan' and fresh campaigns like 'Club FM Junior RJ' keep us deeply connected to audiences and clients. Strong partnerships across key sectors like automobiles, FMCG, and education drive our solid revenues. With a great Onam season behind us and loyal support from our listeners and clients, we’re set for more growth. Radio’s classic charm, paired with digital innovation, keeps us unstoppable.”
Elaborating on the trends he foresees for 2025, Jayakrishnan said, “We’re set for more growth in 2025 as radio continues to adapt and integrate digital platforms with traditional broadcasting. The fusion of social media engagement with radio programming will be pivotal in maintaining a strong connection with our audience. The future is digital, but radio’s power and influence will remain unshaken.”
