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In 2024, the OTT streaming space continued to evolve rapidly, driven by changing viewer behaviour and shifting content choices. Speaking about the trends of the year, Priyanka Bardia, Director of Platform8, said, “In 2024, we have been focusing on creating personalized content through AI recommendations to cater to viewers' taste and fondness. There is a strong emphasis on local content production, with web series drawing significant attention. Freemium models, combining ad-supported and subscription tiers, are becoming popular, addressing cost concerns.” These trends reflect the ongoing transformation of the OTT space, with platforms increasingly adapting to meet the demands of a more discerning and varied audience.
Looking ahead to 2025, Bardia elaborated on the future of the OTT sector, saying, “Looking ahead to 2025, flexible subscription models (like pay-per-view) will become more common, offering tailored pricing. Platform8 is focussing on creating high quality, region-specific content to compete with the other players.” As the OTT landscape becomes more competitive, the move towards flexible, viewer-centric pricing and localisation of content seems set to be a key focus for platforms like Platform8, seeking to carve out a strong position in the market.
