It seems like a slow season for the Indian contingent at Cannes Lions 2024 as the country witnessed a 23.38% dip in the overall shortlists from last year. The shortlist count for this year stands at a humble 59 when compared to 77 last year. This is despite an uptick in the total number of entries sent; 826 this year against 808 in 2023.
Let’s look at the total entries the festival has received over the years, globally and from India.
On a related note, awards for six categories will be announced today (June 20, 2024), including Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury & Lifestyle, Innovation, Brand Experience & Activation, and Creative Commerce.
Leo Burnett has secured three shortlists in the Creative Effectiveness category, including two for Oreo's #BringBack2011 in the Consumer Goods and Single Market sub-categories, and one for 'Airtel 175 Re-played'. In the Creative Strategy category, Leo Burnett's 'Feel The Music' campaign for Spotify also made it to the shortlists.
Ogilvy India has three shortlists as well, with two for 'There's A Glass & A Half In Everyone' for Cadbury, Mondelez (a joint entry by VCCP London and Ogilvy’s other regional agencies) in the Multi-Market Strategy and Long-term Strategy sub-categories, and one for 'VI Human Network Testing Network'.
The Brand Experience & Activation category saw an impressive six shortlists from India. Leo Burnett received two shortlists for P&G Whisper’s 'Period Science for Moms' and 'Turf Finder' for Gatorade. McCann secured two shortlists for Buckaroo’s 'Fit My Feet' in the sub-categories of Launch/Relaunch, and Single Market. Ogilvy and FCB India each received one shortlist, for Cadbury 5 Star’s 'Erase Valentine’s Day' campaign and Stir Magazine’s 'Untangling the Politics of Hair,' respectively.
No Indian campaigns were shortlisted in the Creative Business Transformation, Innovation, Luxury & Lifestyle, or Creative Commerce categories.
