Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Today, Social Media is the tool for marketing chosen by brands and consumers alike. Paying homage to a time when Social Media was being identified as a potential real-time listening tool, we look back at 2012 in this story, discerning the capabilities of social media for devising entire brand communication strategies. Also captured in photos are the winners of the Big Bang 2012 Awards announced by the Ad Club Bangalore.
