Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
In today’s digital age, social media influencers are the top of the line in leading public opinion. Keeping that in mind, we travel back to 2015 when IMPACT Magazine covered the growth of word-of-mouth in the form of Influencer Marketing, the holder of a sizeable quantum of digital ad spends. Also in pictures, the glitz and glamour from the launch party of Essel Group’s lifestyle channel Living Foodz.
