Tags Story

IMPACT Stories
Instagram Introduces Skip Rate: A Tougher Metric for Brand–Creator Conversations?
BY Devarshi Shah
Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia
CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia
More From Impact
Mayank Jain Joins MakeMyTrip as VP–Marketing for Flights
BY TEAM IMPACT
IMPACT Stories
Beyond Followers: The New Metrics That Define Influencer Success in 2025
BY Vaibhav Gupta
More From Impact
iCubesWire appoints Shashank BV as Business Director, South
BY TEAM IMPACT
Spotlight
Influencing For Business
BY Anjana Naskar
More From Impact
Admatazz Wins Kelvinn’s Global Digital Marketing Mandate After Multi-Agency Pitch
BY TEAM IMPACT
More From Impact
Glad U Came Strengthens Leadership Team to Drive Growth and Innovation
BY TEAM IMPACT
More From Impact
Myntra’s ‘Ultimate Glam Clan’ Surpasses 500K Creator Signups Since Launch
BY TEAM IMPACT
More From Impact
Parachute Advansed Gold's Holi Campaign Combines Fun, Music & Hair Care for 2025
BY TEAM IMPACT
More From Impact
TotalEnergies, GOAT & Xley Break Guinness World Record with 400+ Instagram Videos
BY TEAM IMPACT
More From Impact
GroupM & TotalEnergies Set Guinness World Record with #LambaChalega Campaign
BY TEAM IMPACT
More From Impact
Social Panga Launches 'The Viral Union' Influencer Marketing Vertical
BY TEAM IMPACT
More From Impact
FCB Kinnect Secures Full-Funnel Creative Mandate for Prega News
BY TEAM IMPACT
More From Impact
Dot Media Surpasses Rs 100 Crore Revenue, Rebrands to Lead Influencer Marketing
BY TEAM IMPACT
More From Impact
VidUnit Hosts ‘FluVid 1.0 Fest 2025’ in Mumbai to Empower Creators & Brands
BY TEAM IMPACT
More From Impact
Hoopr Partners with Budding Influencers to Tackle Copyright Issues
BY TEAM IMPACT
More From Impact
Mansi Gupta: 'AR and VR Will Revolutionise Influencer Engagement' in 2025
BY Anushka Sengupta
More From Impact
Ashima Mehra: The Emphasis Will Be on Platform-Native Strategies in 2025
BY NEETA NAIR

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why did HDFC Life adopt Mahalaxmi Metro Station?