iCubesWire has appointed Shashank BV as Business Director, Sales (South). In his new role, Shashank will lead content sales for influencer marketing across the South Indian market, with a focus on enabling brands to connect more with audiences through strategic creator-led storytelling.
Shashank brings over 20 years of deep domain experience across digital sales, branded content, and influencer marketing. In his previous stint with iCubesWire as Group Head, South, he helped lay a strong foundation for the brand’s southern expansion. He has also held leadership roles at Hungama Digital Services, Times Internet, and Tyroo Media.
His role will include scaling content monetisation opportunities and driving value for advertisers through native integrations and scalable storytelling formats. He will be reporting to Nishant Sharma, the company’s Co-founder and Chief Business Officer.
Commenting on the return, Shashank BV, said, “I’m thrilled to return to iCubesWire at a time when brands are actively looking for meaning, authenticity, and value in influencer marketing. With iCubesWire’s deep creator network, and performance-first approach, I look forward to delivering smart content solutions that drive both brand recall and business impact across the South market.”
Nishant Sharma, Co-Founder and Chief Business Officer, iCubesWire, said, “Shashank’s return is both timely and strategic. His understanding of the regional market, combined with his passion for content-driven storytelling, will be invaluable as we accelerate growth in the influencer ecosystem. We’re confident that under his leadership, brands will find new opportunities to connect with audiences in culturally resonant and measurable ways.”
