Strategy-led marketing agency Admatazz has been appointed by global autocare brand Kelvinn to oversee its end-to-end digital marketing activities. The decision comes after a closely contested multi-agency pitch.
As part of the mandate, Admatazz will manage Kelvinn’s social media platforms, influencer marketing, performance marketing, and campaign management efforts.
Kelvinn is part of the Elvi Group and is known globally for its autocare solutions.
Speaking on the win, Yash Chandiramani, Founder and Chief Strategist at Admatazz, said, “Over the past eight years, Admatazz has built deep expertise in automotive and autocare marketing. We’ll apply that experience, grounded in audience insights and data-driven media planning, to help Kelvinn achieve its growth goals.”
Subodh Nair, DGM - National Retail Marketing at Kelvinn, added, “A cohesive digital strategy is essential to reach today’s autocare consumers. Partnering with an agency that understands our category and modern marketing gives us the clarity and focus we need to strengthen Kelvinn’s presence worldwide.”
The partnership underscores Kelvinn’s commitment to enhancing its digital footprint globally with a focused and integrated marketing approach.