Multi-award-winning boutique PR and influencer marketing agency Glad U Came has unveiled a series of strategic leadership appointments aimed at accelerating its next phase of growth, fostering innovation, and enhancing client delivery in a dynamic market landscape.
Among the key hires, Pritesh Potdar joins the agency as Chief Operating Officer & Director, bringing with him over 15 years of experience. Renowned for his strategic foresight, operational excellence, and people management acumen, Pritesh is set to lead the agency’s systems evolution, streamline execution, and contribute to shaping long-term organisational strategy.
The agency also welcomes Tejaswini Vishwakarma as PR & Client Servicing Manager. With over six years of experience managing top global brands including L'Oréal Paris, Mamaearth, Baskin Robbins, Singapore Tourism, Levi’s, Nike, Spotify, and Skechers, Tejaswini is recognised for her precision and strategic insights. She will play a key role in strengthening client relationships and campaign excellence.
In addition to new hires, two internal promotions highlight the agency’s focus on recognising and nurturing talent from within:
- Aanya Dewan has been elevated to Brand Strategist Lead. With over six years of experience and successful onboarding of clients such as Domino’s, Patanjali, La Pink, Jackson Wang, and UCB, Aanya will drive strategic brand growth initiatives.
- Jyoti Kumari, a long-serving team member, has been promoted to Influencer Marketing Lead. Over her five-year tenure, she has led award-winning campaigns and built lasting relationships with content creators — a reflection of the company’s values of accountability, growth, and kindness.
Commenting on the leadership restructure, Maddie Amrutkar, Founder & CEO at Glad U Came, said, "This new structure at Glad U Came enables our best people to offer focused, high-impact partnerships to clients. It brings disruptive creativity, agility, and fluidity to the table — elements crucial to transforming businesses and building iconic brands today."
These appointments mark a significant step in Glad U Came’s ongoing journey to stay ahead of the curve, combining creativity with a strategic edge.
