Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, in our Cover Story we talk about how innovation in OOH is propelling its growth. But this medium has always been resilient. Going through our archives, we found a story that brings a feeling of deja-vu, taking you back in time to 2004. Back then too, facing challenges from technological innovation the medium adapted, growing exponentially. Also, in pictures, a throwback to the launch party of Discovery Travel & Livings’ series ‘Cheese Slices.’
