Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
TV News in India today is at a crossroads, grappling with digital disruption while striving to stay relevant through innovation and consolidation. But back in 2008, consuming News on TV was the norm and with the launch of multiple Hindi and English News Channels the battle for TRPs became aggressive. Hindi TV channels took the route of compromising what could be considered news. IMPACT Magazine called out this trend in its Cover Story. Also in pics, glimpses from the launch of WPP Stream in India.
