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Cover Story
The Turning Point
BY Yash Bhatia BY Ruchika Jha

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Boost Partners with Chennai Esports Global Championship to Support Gamer Endurance
BY TEAM IMPACT

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WPP Wins Reckitt’s European Media Mandate Across 21 Markets
BY TEAM IMPACT

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Britannia Bourbon launches voice-powered, multilingual BourbonIT Challenge 2.0
BY TEAM IMPACT

Cover Story
Stir-Fried PR
BY Anushka Sengupta

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I don’t need any God. I am Piyush-blessed: Devika Bulchandani’s tribute to Piyush Pandey
BY TEAM IMPACT

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WPP Media Releases ‘Beyond Price Tags’ Playbook on Premiumisation
BY TEAM IMPACT

IMPACT Stories
From Moments to Movements: The Rise of Experiential Marketing
BY Antora Chakraborty

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WPP faces US lawsuit for allegedly misleading investors on financial performance
BY TEAM IMPACT

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WPP Media Secures Integrated Media Mandate for Leeford Healthcare Limited
BY TEAM IMPACT

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Fanta & Universal Pictures revive Chucky for a spooky Halloween limited-edition collection
BY TEAM IMPACT

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KING and Sanjith Hegde collaborate on ‘Quote That’ with Jameson and Warner Music India
BY TEAM IMPACT

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WPP Grants Conditional Share Award to CEO Cindy Rose
BY TEAM IMPACT

Spotlight
Jewels in the Sky
BY Pritha Pahari

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WPP Announces Global Leadership Appointments
BY TEAM IMPACT

IMPACT Stories
'Digital is no longer optional, it’s central to engaging audiences'
BY Yash Bhatia

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DS Group and WPP Media Launch DCODE: A Comprehensive Guide to Digital Marketing
BY TEAM IMPACT

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Atique Kazi exits WPP Media after 12 years, Sairam Ranganathan joins as Head of Commerce
BY TEAM IMPACT

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Publicis Groupe Takes Over PayPal’s Global Media Account from WPP’s GroupM
BY TEAM IMPACT

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Laurent Ezekiel to Leave WPP for Publicis Groupe
BY TEAM IMPACT

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