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'Digital is no longer optional, it’s central to engaging audiences'
BY Yash Bhatia

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DS Group and WPP Media Launch DCODE: A Comprehensive Guide to Digital Marketing
BY TEAM IMPACT

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Atique Kazi exits WPP Media after 12 years, Sairam Ranganathan joins as Head of Commerce
BY TEAM IMPACT

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Publicis Groupe Takes Over PayPal’s Global Media Account from WPP’s GroupM
BY TEAM IMPACT

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Laurent Ezekiel to Leave WPP for Publicis Groupe
BY TEAM IMPACT

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VML India appoints Dhruv Warrior as Executive Creative Director
BY TEAM IMPACT

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WPP Names Baiju Shah as Global CEO of AKQA
BY TEAM IMPACT

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COMvergence Billings and Market Share 2024: WPP Media Leads Indian Market
BY TEAM IMPACT

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WPP Media showcases Indriya’s 'Aasmaniyat' Collection Through A Cinematic Innovation
BY TEAM IMPACT

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WPP appoints Cindy Rose as Chief Executive Officer
BY TEAM IMPACT

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WPP Media South Asia announces new leadership structure
BY Tasmayee Laha Roy

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'Dominic Proctor was like a man with the magic wand'
BY TEAM IMPACT

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‘Dominic was a genuinely good person, great sense of humour, with oodles of common sense’
BY TEAM IMPACT

Cover Story
MORE THAN ‘LUCKY’
BY NEETA NAIR

Cannes Lions 2025
‘It’s the youth and tech-use that really makes India stand out as a market’
BY NEETA NAIR

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WPP Raises Concerns Over Publicis' Epsilon Platform in client-facing report
BY TEAM IMPACT

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WPP CEO Mark Read to Step Down at End of 2025
BY TEAM IMPACT

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Unboxing the Future of Advertising: Amazon’s On-Package Ads Aim to Redefine Offline Media
BY admin

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Coca-Cola Renews Global Marketing Partnership with WPP Open X
BY TEAM IMPACT

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IMPACT’s Blast from the past
BY admin

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


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