Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. In 2025, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
India just celebrated its 76th Republic Day! In 2025, India is a growing global superpower, with home-grown brands gaining appreciation worldwide. However, back in 2008 when our global presence was scarce, India’s adland saw the rise of a new breed of Indian Advertising entrepreneurs, in a sea of global brands. IMPACT takes the magnifying glass to this refreshing phenomenon. In the photos, glimpses from EMVIES 2008 as the industry gathered to celebrate the victors!
